Online course creation - woman working at a desk - Podia review 2022

What do you use to build and sell courses? Or digital products such as eBooks and templates? I’ve been using Podia for a while for my digital content – including my courses and digital downloads. So I’m ready to share some of my thoughts in this Podia review.

There are many course-creation and digital content-selling platforms for bloggers and creators out there. Thrivecart, Kajabi, Teachable, Sellfy

Which one should you choose? Which one will give you the tools and resources you need to be flexible with monetization?

I did my research checking out several other platforms before settling on Podia for my CONFIDENT BLOGGER Academy & Resource Collection site.

Podia, in my opinion, is one of the best options for bloggers and new online business owners who want to monetize with courses, digital content and coaching.

Here’s what my site looks like:

Podia Review Main Page 1

In this Podia review, you’ll get the breakdown of the pros and the cons, and a few key considerations so that you can decide if Podia is right for you!

DISCLOSURE: This post contains affiliate links, meaning if you click on a product or service, and decide to purchase it, I may receive a commission at no extra cost to you. All recommended products and services are based on my positive experience with them. For more information, please read my Disclaimer.

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What Is Podia?

Podia is a course creation and digital selling platform, with capabilities to build a customizable storefront. You can also build a blog and manage your email marketing activities.

You can sell a number of types of content on Podia:

  • Online courses
  • Digital downloads (templates, workbooks, ebooks, images, etc)
  • Webinars
  • Coaching
  • Memberships (community access)
Podia creating course

If you’re a low-volume seller, you can also sell physical products on Podia. There are settings in Podia that allow you to collect your customer’s physical addresses so you can send them their product.

With all of these options, Podia should definitely be a top contender for bloggers and solopreneurs who want to take things to the next level faster.

Yes, there’s SendOwl, which is great for beginners who are selling digital content as downloads.

However, if you’re planning on running courses, or want to layer in coaching, Podia is your best option.

| RELATED: How To Design And Sell Digital Products On Your Blog

How To Create And Sell Successful Online Courses

Who Is Podia For?

For my fellow bloggers and online entrepreneurs, Podia is a great platform to begin monetizing one’s blog or solopreneur business.

As a digital producing selling platform, it’s ideal for anybody:

  • Wanting to build engagement via a community
  • Who isn’t savvy with coding: It’s super easy to create your Podia website
  • That needs simple features such as coupons, upsells, and launches, but no complicated sales funnels.

So it might be a great option for you if you’re a:

  • Blogger selling digital content
  • Course instructor
  • Coach
  • Freelancers who have resources & tools
  • Online entrepreneur

Bloggers and businesses in many niches can work with what Podia has to offer.

| Related: How To Make Money As A Blogger: 3 Ways To Get Started

Podia Pricing Structure

For this review, I’m sharing key features that are available starting with the Mover program and the popular Shaker program.

You can try Podia for free, but the experience is limited. It gives you a taste of what’s possible.

Podia offers two ways to pay:

  • monthly at full price
  • yearly with an additional % off

For anybody starting out with Podia, the Mover plan at $39/month for monthly or $33/month for the yearly plan is enough to start monetizing your blog with courses, downloads, a community (membership) and unlimited coaching.

We’ll delve into all the reasons why it’s a smart investment for anybody desiring to monetize their blog and grow it into an online business.

Check out the Podia pricing plan for the most up-to-date costs.

Podia Review: The Pros

What makes Podia so great is that it’s an easy-to-customize digital selling platform. You can create your own branded storefront to sell all of your digital content in one spot.

Some of the best things about Podia are:

  • Content that you’re selling is housed on Podia: no need to link to a third-party extension such as Dropbox, etc. This is great for keeping everything organized.
  • Automatically deliver the product to your customer, and they can come back to their account in the future (for downloads, or course access).
  • You can sell many types of content: courses, digital downloads, memberships (private communities – perfect for coaches) etc.
  • The Shaker plan also allows you to embed payment into your own site’s content, making it easier for a seamless process for checkout.
  • With the Shaker plan, you don’t have any transaction fees
  • Start an affiliate program, where others promote your products and help you build your business (with the Shaker program).
  • Handles payments via PayPal, Stripe, Apple Pay, Google Pay and IDEAL.
  • Has an easy streamlined single-page checkout experience.
  • Upsell options at checkout that you can customize with your own messaging
  • Global tax support, if you’re collecting taxes
  • Unlimited storage for your videos – no need to use a third-party such as YouTube or Vimeo.

Having used Podia for over two years, I’ve used many of the features – and they’re really quite easy to use for course creators!

Podia Email Add-On

If you want to streamline your email marketing you can do so with Podia’s new email marketing feature.

It’s quite robust and including automations (which is awesome!).

What I like about the Email Marketing offerings at Podia is that you don’t have to link an external provider.

Here are the highlights:

  • Intuitive email broadcast editor with stunning templates
  • Create automated campaigns for various events, such as product launches, welcome messages, and sales promotions
  • Effortlessly segment your audience according to product preferences, subscription status, revenue generation, and more
  • Gain valuable insights into your revenue growth through integrated email analytics

You can customize your template with the same customization features you see in the website design editing tools.

Here I was testing things out to see how easy it would be to make my own template. Super simple!

Podia Review Email Marketing

The only drawbacks I see are:

  • The wealth of features email marketing platforms such as Mailerlite have is much greater. It’s easier to find what you need and the interface is much simpler. Podia is still a bit all over the place with its email marketing features.
  • The price point is high. It’s based on how many subscribers you have. For me, for 5,000 subscribers, it would be $34/month, compared to $32/month with Mailerlite.

If you’re just starting out with Podia and an email marketing list, it might be a good option. But at this point, I see new bloggers eventually moving their subscriber lists and content to other platforms.

Podia For Course Creation

One of the key reasons why I chose Podia over other digital selling platforms is the beautiful and easy course creation options.

Creating and selling unlimited courses starts with the Mover plan. Key features include:

  • The editor is easy-to-use: drag images into the editor, add links, etc.
  • Organize your course with sections and lessons: make it easy to follow with modules.
  • You can add coaching in your lesson modules, quizzes, and hundreds of different types of embeds.
  • Pre-launch your course: open up the course for purchase and then officially launch it at your preferred launch date using the delay feature
  • You can create a referral program if you’re using the Shaker plan and have an affiliate program for your business.

Although the editor is easy to use, I think the only downside is that it’s limited in what it can do. It would be amazing if the functionality was the same as WordPress blocks… but one can dream, right?

Podia For Selling Digital Downloads & Access To Exclusive Digital Content

Another top feature in this Podia review is the awesome capabilities the platform has for selling unlimited digital downloads and access to exclusive digital content. This is available with all paid plans, starting with the Mover plan.

From PDFs, visuals, templates, exclusive video content and more! Podia can support over 1,900 different types of platforms with embeds.

So, the sky is the limit: you can sell an MP3 of an audio recording or a collection of photos (although there are limitations on how these can be sold – e.g. different photo resolution options aren’t doable in an easy, elegant way).

Want to see a course in action? Check out my FREE Start A Blog Course & Toolkit:

Launch It Start A Blog Freebie

For bloggers, some of the key benefits of using Podia are:

  • Using Podia to capture email subscribers (integrating with your email marketing provider) and deliver free lead magnets
  • Selling self-published ebooks, guidebooks and workbooks,
  • Selling printables and templates (e.g. Canva templates)
  • Selling access to an exclusive video series or podcast, etc.

But you’ll say, “Margaret, SendOwl does many of these things at a lower cost.” Sure, but it can’t do some things, such as bundling your courses and selling coaching packages.

So, hands down, Podia offers many extra benefits that you don’t get elsewhere.

Selling Coaching, Consulting or Freelance Services On Podia

Another feature I can speak to from experience for this Podia review is the coaching option. I sell my coaching packages via my Confident Blogger Academy on Podia.

And I’m loving it!

Podia Review

It makes it super easy to track my income and provide my clients with access to additional materials.

Here are some of the key benefits of using Podia for your coaching, consulting or freelance business:

  • Use a calendar booking service (Calendly, Acuity, SavvyCal or YouCanBookMe) or a custom calendar of your choice to keep sessions organized
  • You can offer a one-time payment or monthly payments
  • Add additional materials as downloads or embeds (e.g. a client welcome package, video welcome, free resources, etc.)
  • You can keep track of your clients in one spot!
  • Launch a referral program via the affiliate program option (Shaker plan) and you can have past students refer you with more incentives for them!

PRO TIP: Share your client welcome package with free tools and resources by offering it at $0 with a coupon link on Podia.

| Read More: Top Online Coaching Tools To Grow Your Business

Selling Webinars And Workshops On Podia

You can also run live webinars, classes, live group coaching sessions, and more if you have the Shaker plan.

Here’s what you can do on Podia with a webinar or workshop:

  • Integrate with Zoom meetings/webinars or YouTube Live
  • Make your webinar free or paid
  • You can host a live webinar or workshop and add a replay for your participants to view again
  • Replays can be purchased by new customers
  • You can schedule and sell webinars in advance
  • Share another relevant product as an upsell and earn more
  • For live webinars, set up go-live dates
  • Send reminders to customers before, during and after the webinar

Webinars are a great way to promote yourself with personal branding and to introduce people to your style of sharing information. This is especially important if you’re a blog coach!

NOTE: If you want to run Zoom sessions that are longer than 30 minutes, you’ll need to upgrade from the free account.

Building A Membership Community On Podia

Want to offer a free or paid membership program? Memberships are a great way to monetize your blog. In addition to this, one of the smartest ways to do things like group coaching is via a membership program.

As luck would have it, I’ve started developing a membership program (aka a community on Podia) for my group coaching students.

With Podia’s membership platform, you can run it very much like a Facebook group but simplified.

  • Set up the plan – whether you want it to be free or paid
  • Set your paid plan for monthly or yearly payments
  • Develop a list of topics with hashtags for easy searchability
  • You can create posts with video links (great for weekly video lessons)
  • Add downloadable content for your posts: perfect for “homework” posts that give members goals to achieve each week

Membership groups are a great way to engage and build a community around your key topics.

They’re also a fantastic way to do group coaching, especially if you have weekly or bi-weekly sessions all planned out with supporting content to share with your members.

One last thing that I really like is that you can brand your membership program with a header and title. It does have a little bit of a Facebook group feel but with benefits!

Make More Money With Bundles

One last feature in this Podia review that I love is the opportunity to bundle products and sell them at a discounted price.

For example, you can run a promotion on a themed bundle during a key period of the year.

You can easily hide the bundle when you don’t want it available to the consumer public.

Offer a discounted price on two or more items and watch your profits rise.

Make More Money With Coupons On Podia

One last thing that I LOVE about Podia is how you can easily set up coupons.

They are a fantastic way to boost your sales, because who doesn’t love a deal?

You can create coupons for:

  • Storewide for every product you sell
  • For specific types of products
  • For a specific product

You can get the special URL link with the coupon already added, making it easier to promote the page.

Podia Review: The Cons

Overall, Podia is full of great features and tools for you to create a digital selling site for your business.

However, I couldn’t finish this Podia review without a few things that are missing (that I wish were there!).

  • Unfortunately, Podia has decided to put transaction fees on most of its plans with the exception of the Shaker plan. This aligns with all other digital selling/course platforms out there. It’s a shame because it would make the Podia brand stand out among competitors (and probably generate a whole lot more business).
  • The email platform is a nice add-on, but I suspect many prefer a standalone platform where you can bring people into your newsletter through embeds on your blog.
  • Speaking of the Podia blog – having your own self-hosted WordPress site gives you more control in terms of plugins and customizations. While some might like the “blogging light” options Podia provides, having a blog on this platform just isn’t enough for serious, pro bloggers or business owners.
  • You can’t run a sitewide or product-specific sale that shows on the website. You would have to manually change the price of every item or add the coupon page link to the website to show the “sale” version of the page. This is cumbersome as you have to manually change the link once the sale is over.
  • The affiliate program is very simple: you can’t build in tiers. Excluding certain products or services from the program is tricky. It would be great to have a way to include a custom affiliate agreement for people to click before their sign-up.
  • Some features, like the webinar option, are limited to Zoom or YouTube Live.
  • If there was a way to connect with people who abandoned their cart that would be fantastic.
  • Having a cart where you could add more than one item would be amazing.

Many of these things are, I’m sure, being worked on behind the scenes at Podia. The Podia team is always updating features and making the site better for digital creators.

Despite some of these cons, Podia is still a great choice for many who want to get started with digital selling. I still recommend it, and if your budget allows for it, go with the Shaker plan.

TIP: Join the Podia Creators Community to share your thoughts on the platform and learn from others.

How To Collect Your Payments With Podia

You have two options for your payments:

  • PayPal
  • Stripe

Aside from the free Podia account, there is no transaction fee that Podia collects. You’ll only have fees directly from PayPal and Stripe. Connect Podia up with your accounts and you’re all set!

Podia Customer Support

I’ve had to use Podia customer support only once. The tutorials and walkthroughs are very easy to follow and up-to-date. Video walkthroughs are extremely helpful.

However, if you need support, the response is very quick and the customer service reps are genuinely helpful.

Use the chat window at the bottom right of the screen to immediately connect with somebody from Podia.

So Is Podia Worth The Investment?


If you haven’t noticed in this Podia review, I had so many great things to say about the platform.

Pricing your products right, and promoting them well will cover the cost of using a paid Podia plan and then some.

That being said – if you want to try out the Podia experience, test it out with my free Launch It: Start A Blog course on Podia. It will give you a taste of what your potential customer can experience.

Try Podia today for free!

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