It’s hard to stand out in the crowd of food bloggers if you haven’t niched down. So, if you’re thinking of starting a food blog, you’ll need to see this list of top food blog niches to choose from before you even think of looking for a domain.
Just as it’s very hard to grow and monetize a lifestyle blog, it’s hard to do so with a general food blog.
Niching down to a specific type of food blog helps immensely.
But how do you choose the right food blog niche for you?
I know that it would be very hard for me to choose a food blog niche if I were to start one: would I focus on Polish cuisine (which I know pretty well) or on my love of Italian cuisine?
Working with my blog coaching clients, I often find the best place to start is by doing research and some soul-searching. That’s why you’re here!
Take a read through this list of the top food blog niches, ask yourself key questions about your food interests and find the right one for you!
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Best Profitable Food Blog Niches: Choosing The Right One For You
When you’re thinking of selecting a food blog niche, it’s important to narrow down your focus.
A general food blog that covers everything food-related is no longer a blog, but an online magazine.
And even then, it can be confusing to your audience and for Google to figure out what you’re focused on.
To become a niche expert, you’re going to have to niche down with your food blog!
Ask yourself some key questions before choosing your perfect food blog niche:
- What is of most interest to me when it comes to food?
- What am I good at when it comes to food that I can share with others?
- What problems can I help people solve?
- What kind of cuisine is my favourite?
- Do I have the skills to create, test and write recipes that work?
- Do I have the photography skills to create recipe blog posts?
- What food topic never seems to bore me?
All of these food blog niches I’ve listed below have an audience that’s seeking inspiration and tips.
Whichever one you choose to focus on will be successful.
PRO TIP: If you want to monetize your food blog, make sure you consider this when you’re planning it! Some food blog niches are more popular than others.
1. Budget-Friendly – Frugal Cooking Food Blog Niche
This is going to be an increasingly important food blog niche.
With a budget-friendly – frugal cooking niche focus on topics like budget-friendly recipes, how to make leftovers stretch into new recipes, and inexpensive pantry-staple products.
You may also want to talk about easy tips for growing your own fruits and vegetables from seeds and scraps.
Top Budget-Friendly Frugal Cooking Food Blogs: Budget Bytes | Frugal Nutrition
2. Family-Friendly Recipe Food Blog Niche
In second place, to budget-friend food blogs are family-friendly recipe food blogs.
Why? If you’re a parent, you know why.
Kids are notoriously picky. Sometimes they want the same thing over and over again.
Sometimes they want something new all the time. Sharing recipes that are nutritious and work with little appetites and taste preferences can be a Godsend.
Think posts on recipes, ingredient substitutions, ways to get more veggies into meals, and school lunch box options (the peanut/nut-free tips are gold!).
Top Family-Friendly Food Blogs: Super Healthy Kids | Weelicious | 100 Days of Real Food
3. Nutrition And Healthy Food Blog Niche
A super popular food blog niche is healthy eating, particularly as Millennials and Gen-X turn to home-cooking meals that are good for them.
From diet-focused or overall nutrition blog posts, this is a niche that does well with menu guides, recipes, how-to’s and lifestyle posts.
Top Health And Nutrition Food Blogs: Minimalist Baker | Oh She Glows | Skinnytaste
4. International Cuisine Food Blog Niche
This is probably one of the most fun of this list of food blog niche ideas.
Variety is the spice of life, and cooking various international cuisines and exploring them is a popular trend in food blogs.
Ideally, choose one international cuisine and become an expert in it. For example, Julia Child became known as a French cuisine expert.
From recipes and posts on the origins of food traditions and their love of ingredients, to celebrations and more, international cuisine is a hot blog niche that you should consider.
PRO TIP: Be passionate about the international cuisine you choose!
Top International Cuisines Food Blogs: The Woks of Life (Chinese) | David Lebovitz (French) | Souvlaki For The Soul (Greek)
5. Vegan And Plant-Based Food Blog Niche
This is a specific type of food blog niche that focuses on diet preferences – no meat, fish or any animal products. A vegan or plant-based food blog has a specific audience.
Tips on recipes, substitute food products, and ways to make meals easily at home will be your focus.
Top Vegan – Plant-Based Food Blogs: Pick Up Limes | Sweet Potato Soul
6. Baking Food Blog Niche
One of the most delicious, scrumptious food blog niches is one that has anything to do with desserts and sweet stuff.
And bread… let’s not forget the savoury baked stuff too!
And the food photography should be decadent and appetizingly mouth-watering.
From simple desserts and baking techniques to product reviews and more. This is a blog niche that is fun and regularly visited by anybody who wants to perfect cookie-baking (so add a few of these recipes!).
Top Desserts And Baking Blogs: Sally’s Baking Addiction | Joy the Baker
7. Gluten-Free Food Blog Niche
If you’re struggling with digestive and gut issues that make you lean toward gluten-free cooking and baking, starting a gluten-free blog is a good idea.
Share your knowledge, tips and tricks with others who struggle with gluten allergies. Recipes, food product reviews and recommendations on how to enjoy eating out are types of posts your readers will appreciate.
Top Gluten-Free Food Blogs: Gluten-Free Goddess | Simply Gluten-Free
8. Keto And Low-Carb Food Blog Niche
Next on my list of food blog niche ideas is one that’s been popular for quite some time.
Creating meals that are keto and low-carb-friendly can be a challenge. Anybody on a keto or low-carb diet needs ideas, tips and inspiration as well as ingredient swaps.
Make sure your photos look appetizing! And post them to Pinterest, which is one of the top spots for discovering keto recipes.
Top Keto/Low-Carb Food Blog: Keto Cooking Christian | Keto Focus
9. Food Travel And Restaurant Review Blog Niche
If recipes aren’t your thing, but eating is, the culinary travel or restaurant review blog niches might be the best for you.
Reviewing is an art: focus on the best, but be balanced with well-thought-through critiques.
Although there are some very big names in this space, there is room for new up-and-coming travel and restaurant review bloggers to make their name for themselves.
Top Culinary Travel And Restaurant Review Blogs: The Infatuation | 2FoodTrippers
10. Food Styling And Photography Blog Niche
The last on my list of food blog niches to consider doesn’t always require you to write a recipe.
There’s an art to taking gorgeous food photos. And if you’re a photographer who knows how to do this well, you may want to share your food styling and photography tips with all the newbies out there.
Think of the food styling and food photography tips you can share with wannabe food influencers on Instagram!
Top Food Styling And Photography Blogs: Todd And Diane: White On Rice Couple | Twigg Studios
AI Prompt: Find Your Perfect Food Blog Niche
Struggling to figure out your food blog niche? Copy and paste this into ChatGPT (or your favourite AI tool) to brainstorm niche ideas that match your skills, interests, and goals:
Act as a blogging coach. Ask me 5 questions to help me discover my ideal food blog niche based on my cooking style, dietary preferences, cultural background, and goals for monetization. Then, based on my answers, give me 3 niche ideas with pros, cons, and content suggestions for each.
Key Questions About Food Blogging
Is food blogging still profitable?
Yes! Food blogging is absolutely still profitable in 2025. With the right strategy, niche focus, and consistent content creation, you can build a blog that earns through ad revenue, affiliate links, sponsored content, digital products, and even cookbooks or courses. Like any blog, it takes time and effort. With the right plan in place, it can grow into a steady income stream.
Is food blogging competitive?
It is, however, that it can be a good thing. Food blogging can be a successful venture if you know how to niche down and offer something unique. Consider sharing your cultural background, dietary approach, or your creative spin on classic recipes. There’s always room for a fresh voice and valuable content. Be consistent and connect with your ideal audience.
What is the best niche in the food blog category?
Some top-performing food blog niches right now include quick and easy meals, budget cooking, plant-based or allergy-friendly recipes, and culturally specific cuisines. When you niche down, it’s easier to attract an audience and keep them coming back for more.
Start Your Food Blog Today
Inspired by all these food blog niches?
Great! Let’s get you started with your new food blog.
Whatever you choose, make it something you’re passionate about and that you’ll love for a long time.
And make your food blog profitable with smart monetization strategies.
Read more about choosing the perfect blog niche for you.
If you’re considering lifestyle blogging, read about how to choose the right lifestyle blog niche.
Next, sign up for my free Launch It: Start A Blog Course & Toolkit right here – it will take you step-by-step through the essentials of starting a blog.
Once you’ve started your food blog, check out my list of over 115+ food blog post ideas for inspiration.
And learn how to write juicy food blog posts that’ll get your readers coming back for more inspiration!
If you’re promoting your content – check out these two useful food blog posts:
- 500+ Food Hashtags For Your Instagram Posts And Hashtags
- Over 150 Top Food Quotes For Instagram Posts And Captions
I hope these tips get you started on the road to launching a successful food blog that you’ll love working on for years to come!
QUESTION: What food blog niche is of greatest interest to you?
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