Wondering how to use Pinterest for blogging? Pinterest, despite its CRAZY algorithm changes in recent years, is still a place where you can drive traffic to your site. Although there are many pinning tips and tricks for bloggers, figuring out how to grow blog traffic with Pinterest is the goal.
It’s been a long time since I first started using it (2011). And I’ve figured out a solid Pinterest strategy for bloggers that helps me grow traffic.
I’ve added a Pinterest marketing strategy for my blog promotion plan, and with consistency, it’s grown my sites.
This is why I recommend every blogger learn how to grow blog traffic with Pinterest – particularly those with blog niches that are popular on the site.
Pinterest for bloggers has been a bit of a challenge in recent years.
This is why I had to update this post about Pinterest for bloggers. It includes the latest information and strategies on how to get more traffic on Pinterest.
I see the question always arise: “I’m pinning, but I’m not getting traffic to my site. What am I doing wrong?”
The solution may be fairly simple, but it takes time and effort to implement.
In this post, you’ll learn about Pinterest for blogging.
You’ll learn how to give your pin the best chance to rank high in Pinterest searches, and how to get people to consistently click on your pins. And grow blog traffic too!
I’ll break down the top Pinterest strategies that what worked for me over the past year since the big changes.
We’ll look at tips for what I like calling “three G’s” of Pinterest marketing strategy:
- Growing Your Audience Through Your Attractive Profile & Boards
- Getting Your Pins Found On Pinterest
- Generating Outbound Clicks On Pinterest
So let’s get started!
DISCLOSURE: The strategies shared in this post are for educational and informational purposes only – they worked for me and may work for you too! This post contains affiliate links, meaning if you click on a product or service, and decide to purchase it, I may receive a commission at no extra cost to you. All recommended products and services are based on my positive experience with them. For more information, please read my Disclaimer.
Bookmark this post for later: pin it on Pinterest!
How To Use Pinterest For Blogging
Many bloggers focus on two areas for consistent blog traffic: Google and Pinterest.
And they’re smart to do so.
You’re here because you want to learn how to use Pinterest for blogging. So let’s see how you can maximize it for blog traffic.
The way to look at Pinterest as a blog content promotion tool is to think of it as an advertisement.
You’re advertising the content on your blog. How do you entice somebody to click to read more?
By creating a visual that speaks to the desired outcome, that tells you what to expect when you click the pin.
I’ve pinned many different types of pins, and I’m always experimenting with titles, designs and formats.
Before we start talking about how to use Pinterest to promote blog content, are you following me on Pinterest? I’m there under my MargaretBournemedia username.
You can also follow me on my lifestyle Pinterest account: Suburban Tourist. Thank you!
How To Use Pinterest For Blog Traffic: My Strategies
I decided to share my Pinterest marketing strategies because I know many other bloggers have been struggling with the platform.
Since the start of January 2023, I’ve been working on growing my MargaretBourne.com site outbound clicks on Pinterest.
By focusing on three key areas of Pinterest – creating a pro-looking profile and boards, designing and pinning attractive pins, and optimizing them with keywords, AND consistently pinning at least one pin a day, I’ve managed to boost my outbound clicks.
You can see it for yourself with this inside peek at my Pinterest analytics:
Remember, it’s harder to drive outbound clicks with a less popular niche on Pinterest.
Blogging tips are generally not as popular as food recipes, parenting tips or DIY projects.
I’ve more than doubled my outbound clicks, and it keeps on growing higher!
Learn how I did it by doing these things….
How To Grow Blog Traffic With Pinterest
Newer, smaller accounts seem to have a harder time getting their pins ranking these days.
If you don’t have a huge amount of followers, you’re bound to get fewer eyeballs on your pins. And so, less engagement.
However, over time you too will see regular traffic coming in from Pinterest.
It can take anywhere from six months to a year before some of your Pinterest pins show up in searches. This is why I recommend patience and consistency!
These strategies and tips I’m sharing still apply to you as well.
I’m focusing on building my followers, consistently pinning FRESH content and making my pins click-worthy. So should you.
Let’s move on to the first strategy!
1. Growing Your Pinterest Followers Through Your AWESOME Profile & Boards
Although only about 5% of Pinterest users visit profiles, it’s still important to make a good impression.
If your house is a disorganized mess, with crappy old furniture around, do your friends want to visit you? Chances are that they don’t. They prefer to hang out in a clean, nicely decorated place.
The same applies to your Pinterest profile!
Here’s my profile for my @MargaretBournemedia Pinterest account.
If you aren’t an expert in your niche, you still need to present yourself and your account professionally. People want to follow people on Pinterest who look like they have their sh*t together.
But why is it important to have followers?
The truth is that the more Pinterest followers you have the greater chance they will see your pins. This is just one way you can grow blog traffic with Pinterest.
Experiment With Idea Pins To Grow Pinterest Followers In 2024
Idea pins are another way to build credibility and your profile. Although it’s not the traditional way of using Pinterest to promote blog content, it’s a great way to showcase your knowledge and abilities.
You can grow Pinterest followers, and as a result, engagement on your profile by tapping into Idea pins.
In terms of Idea Pin content, think of a common problem, and offer a few solutions with vibrant visuals.
For example, if you have a food blog, offer a few slides or videos on how to make a recipe.
If it’s a DIY project, do the few steps to create something.
Finish off with a call to action slide that lets the reader know more pins with great ideas are found by following you.
By growing your following, you have a greater chance that somebody will see your static pins!
Brand Yourself On Pinterest
To have the right, interested people find you, you need to “brand yourself” on Pinterest.
You want to have visitors to your Pinterest account WANT to follow you.
Your description will be key in letting them know what kind of pins you’ll be sharing. This is not the time to be mysterious.
Therefore, be you, and be easy to understand within a matter of seconds. Pinterest users will quickly scan your profile and decide whether you are worthy of a follow or not.
If they take a quick glance through your boards, they’ll also know what content you’re sharing out.
So you need to make sure you have the following:
- Have a fantastic photo of yourself if you’re a blogger or an influencer personality. Even if you’re a consultant, a photo of you is more attractive than your company’s logo. A well-shot and well-edited phone photo can do very well if you don’t have a professional headshot.
- Add a cover that works for your brand. Include a URL like I did, or a brief tagline, logo… whatever works for you, your blog or your business.
- A succinct but keyword-optimized name and description in your profile. Match the board name to what your key target audience would be searching for in the Pinterest search bar (e.g., “Blogging Tips, DIY Crafts, Parenting Tips).
- Update your boards so that they are organized, optimized with keywords in their titles and descriptions, and have attractive board covers. This makes it easier for people who pop into your profile to figure out what your interests are and if they align with theirs.
Here’s what I did for my popular Great Outdoors & Nature board on my Suburban Tourist account.
| RELATED: How To Find And Use The Best Keywords For Pinterest Pins
2. Getting Your Pins Found On Pinterest
I’m going to say something that most Pinterest experts don’t say.
It’s not about going viral… it’s about getting consistent blog traffic!
The temptation is to get pins to go viral. It does happen, but to get a pin to go viral you need the luck of the Pinterest gods.
It’s like winning the lottery! YIPPEE!!
Like I did with this viral pin. Holy moly stats!!!
But if your pins aren’t going viral… don’t worry.
You can still get amazing ongoing traffic by implementing a good Pinterest SEO strategy.
The most important thing is to optimize pins to get them found.
You can create the best pins around, but if your target audience can’t find them on Pinterest, you’ve got a big problem.
My second strategy to get blog traffic with Pinterest is to have pins ranking high in Pinterest Search.
To do so, you need to make sure you’re using the correct keywords and key phrases your target audiences are using to find pins on any given topic.
How To Rank High In Pinterest: Keyword Research!
Optimizing your Pinterest pins with keywords and long-tail keywords (keyword phrases) is my number one tip to grow blog traffic with Pinterest.
I’ll explain why.
Like Google, when you search a keyword phrase in the Pinterest search bar, the best, relevant results will pop up first.
Here’s the secret: you need to add Pinterest keywords to your pins in order to get ranked in searches.
Pinterest takes the image, the pin title, and the pin description content and identifies what your pin is all about. This is how Pinterest keyword SEO and Pinterest search works.
There are other factors that help you rank high (engagement!). However, if you don’t have keywords, it’s like putting on a gown but having no shoes or accessories to go with it.
The KEY GOAL of Pinterest is not to have many monthly viewers. It outbound clicks!
When I see people touting they have over 3.8 million monthly viewers, I laugh.
Out of those 3.8 million, what’s the ratio of people actually visiting their site?
Real Pinterest success is to have people clicking on your pins to read your blog’s content on a consistent, regular basis.
For example, I have this evergreen pin about gifts for new moms getting me some pretty good ongoing traffic. I made sure to optimize it with the right keywords and key phrases.
| RELATED: 10 Free Pinterest Pin Templates For Canva
How To Find Keywords & Key Phrases On Pinterest
You won’t be able to grow blog traffic with Pinterest if you don’t use the site’s own keywords.
How do you find keywords and key phrases to use in your pin title and description? In the Pinterest Search Bar!
Take a two-word keyword phrase and enter it into the Search Bar. For example “Blogging Tips”.
Several options pop up, showing the most popular keywords and phrases. These you should try to incorporate into your description or pin title in order for your pin to be found.
Similarly, you can find keyword pairings when you look at one keyword (under video searches as of November 2022)- like this:
Write all the relevant ones down and use the best ones that fit your pin description.
How To Add Optimized Descriptions On Pinterest
Unless you’re good at using HTML, it can be difficult for you to set a title and description for each pin.
You don’t want to add them to the alt-text section.
Google doesn’t like alt text entries longer than 125 characters. So long Pin descriptions don’t help you optimize for Google searches.
Instead, use Tasty Pins, a plugin that helps you set the pin title and description.
The message that the Pinterest team is sending to many is that hashtags are no longer needed.
Apparently, as a result of spammers over-using them, Pinterest is no longer using them to categorize and rank pins.
3. Generating Clicks To Your Site On Pinterest
So you have a beautiful profile, organized and optimized boards and have your pin title and descriptions SEO’d with keywords.
Your ultimate goal is to grow blog traffic with Pinterest.
Since Pinterest is a visual search engine, you need to have attractive pins. This is the third way to drive blog traffic using Pinterest.
Over the past year, I’ve tested out several different styles of pins, font pairings, images and so forth. Here’s what worked for me for consistent clicks.
- 1000 x 1500 pixels is optimal (according to Pinterest – 2020) or any 2:3 size works very well. I make longer vertical pins (1000 x 2100 px) for A/B testing.
- Create a consistent look & feel based on your brand colour palette
- Keep to one to two brand colours with black and white as standard colours per pin.
- Make the images related to the topic (keyboards for blogging; parents & kids for parenting tips; trails and woods for hiking/outdoor-related, etc.)
- When using free stock images, zoom in on details and change them up so that they look more original.
- ALWAYS use quality photos: bright, crisp contrasts work best but muted lighter images can work well with dark-coloured fonts
- I use large text with sans serif fonts as it’s easiest to read: use script sparingly to highlight keywords (this is optional). Stick to a maximum of two fonts. Change up the fonts regularly.
- Don’t over-clutter the image with text – leave some “white space”
- Choose attractive fonts. Juvenile-looking fonts or some “handwritten” styles fonts don’t attract interest.
- Bright, warmly-coloured pins get the most interest, however bright, vibrant green pins for outdoor pins work well too
Here’s my example of an attractive pin… you can pin it if you like to save this post for future reference. It’s all ready to be pinned with a title and description!
Create Catchy Pinterest Headlines But Not “Clickbait”
My final tip to drive more traffic with Pinterest is to create a catchy headline.
For this, I use the following approach:
- “How to”, “10 Ways to…”, “A Guide To”
- Address a pain point – e.g., grow blog traffic, dealing with terrible threes, relief for daily stress
- Throw in action/dynamic words: “My secret”, “Unbelievable”, “Ridiculously easy” …
Here’s a fantastic write-up on words and terms that convert for sales… they work just as well in many cases with pin headlines.
I always check my pin text using Sharethrough Headline Analyzer to see if it has “clickability”.
So the rule is: use fewer words, carefully crafted to attract interest and desire to click!
Create More Than One Pin
Don’t get discouraged when what you think is a great-looking pin doesn’t get any traction. It may not be the right time for that topic.
Always create more than one with a different headline and template style.
A/B Testing helps you find the one that will go “mini-viral” and even viral.
On average, I create 3 to 5 pins for new blog content.
A few months later, I’ll create another 2 to 3 new pins.
PRO TIP: If you have a pin that includes a date, such as “How To Declutter Your Home Like A Pro In 2024” and the year is 2025, create a new pin with a new design and new date. People are more likely to click on something recent and more relevant.
More Secret Strategies To Grow Blog Traffic With Pinterest
I shouldn’t be doing this.. but I can’t help myself.
I’ll reveal a few more secret tips for my Pinterest success.
- If you have only a few blog posts and pins for them, your blog traffic won’t be huge just yet. The more posts you have with associated pins for them, the more you’ll increase blog traffic.
- Create content that people WANT to read about. When writing blog posts always consider the question first, and answer it. Quality blog posts make a huge difference in whether your content gets pinned.
- Always produce fresh new pins weekly (I make anywhere from 10 to 15/week) and pin them manually to relevant boards. You can use a scheduler such as Tailwind, or if you can re-pin manually to one or two relevant boards.
- Get your pins optimized with Tasty Pins. This plugin helps you fill out the Pin Title and Pin Description per image.
- Don’t spend too much time re-pinning pins from others. Pinterest doesn’t want content creators pinning posts from others. Instead, focus on your OWN pins.
- Always create fresh content. Don’t re-pin old pins. Fresh pins mean new text fonts and titles, new image and a new title, description, etc. EVERYTHING NEW.
- Don’t pin too much! Pinterest recommends a maximum of 25 pins/day. I keep to a maximum of 5 new pins a day and it seems to do very well in terms of engagement. I space out my pins over a span of a few hours with manual scheduling on Pinterest.
- Don’t pin the same pin on the same day to all your boards. Intervals are important.
- Always make sure your title reflects what people can expect from the pin. This way it will get repins and people sticking around on your blog. Don’t over-promise and then under-deliver!
| RELATED: Top Pinterest Strategies And Tips For Blogging Success
The Best Pinterest Resources & Tools I Use All The Time
Now you know all of the tips and tricks I use to grow blog traffic with Pinterest.
Before you get going with creating pins, I’m also sharing with you my secret Pinterest toolbox!
There are several tools and resources that I use to drive more traffic to my blog, and some of them work very well with Pinterest.
These are my tried, tested and true Pinterest tools and resources – my essentials!
Tools For Designing Pinterest Pins
Canva – This free graphic design editing tool is a good solution for creating your pins.
Styled Stock Society – Hands down, one of the best, stock photography memberships I’ve had. Over 3,000 beautiful lifestyle and workplace images, with more photos added each week.
I use Styled Stock Society images to create pins that stand out and work with my brand palette. You can test out the free stock photos to see for yourself. There are many more free and membership stock photo sites to tap into: over 25+ to choose from in my 50+ Blogging Resources & Tools post.
| Read More: 10 Best Places To Find Stunning Stock Photos
Tools For Optimizing Pins & Auto Scheduling
Tasty Pins – This plugin helps you set your descriptions without using the ALT Text. You can also set which images that you’ve added will or won’t be pinned. You can add hidden pins that will pop up when somebody clicks your share click button or extension button.
Sharethrough Headlines Analyzer – It gives me a score based on my headline text, identifying whether it will be click-worthy or not.
Tailwind For Pinterest – Awesome scheduling tool. I’ve used it along with manual pinning for optimum results. Read more about why Tailwind is a useful tool for beginners who need some help in freeing up time while growing their traffic.
Need some extra Pinterest templates to QUICKLY create gorgeous pins?
I’ve got you covered! Check out my package of 100 Pinterest templates for Canva in my Template store.
All The Tips For How To Use Pinterest For Blogging…
So do you have a better idea of how to grow traffic with Pinterest?
As you can now see, you can grow blog traffic with Pinterest. It’s a powerful tool to get your content in front of your target audience.
For the best success in increasing blog traffic with a Pinterest marketing strategy:
- Gain an interested audience that follows you
- Optimize your pins with the right keywords
- Create beautiful pins with click-worthy headlines
One final BONUS TIP: Use Pinterest to grow your email newsletter subscriber list. Promote your awesome free lead magnets!
If you haven’t even started a Pinterest account for your blog I’ve written this ultimate beginner’s guide to starting on Pinterest.
And don’t forget to get the free Pinterest pin templates!
| Related: 15+ Places To Submit Your Blog Posts To Get Huge Traffic
READ MORE: How To Grow Your Newsletter Subscriber List With Attractive Free Lead Magnets
QUESTION: What’s your biggest challenge with Pinterest? What tips did you find the most useful for your Pinterest marketing strategy?
Like this post? Bookmark it on Pinterest – thank you!
This post has been updated for 2024 Pinterest best practices.