Woman using a laptop - top profitable blog niches.

What are the most profitable blog niches for 2024? You’re here because you’re wondering how to choose a blog niche that makes money and that’s perfect for you!

I admit it. I made the mistake of not niching down with my Suburban Tourist blog. I let it evolve as my life evolved. Big mistake

Don’t make the same mistake I did.

If you’re like me, you’re interested in many things and love to share tips on everything you learn along the way.

However, with blogs, this isn’t always the best thing to do. With a few minor exceptions.

It all comes down to why you’re blogging in the first place.

If your blog is a hobby blog, you don’t have to choose a blog niche that’s tight in scope. Ultimately, you aren’t blogging for profit, and so, you don’t have to consider the importance of becoming a niche expert in your industry/topic area.

However, if your goal is to start a blog that is either a side hustle or full-time business, you’ll need to “niche down”. You’ll be seeking blog niche ideas that fit your interest, expertise and passion.

Hard, I know… We’ll go into this in further detail, and by the end of this post on how to choose a blog niche, you’ll understand why I’m recommending you “niche down” as much as possible.

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How To Choose A Niche For Your Blog

What Is A Niche?

According to Oxford Languages, a niche is defined as follows:

noun 1. a comfortable or suitable position in life or employment.
“he is now a partner at a leading law firm and feels he has found his niche”
noun: 2. a specialized segment of the market for a particular kind of product or service.
“he believes he has found a niche in the market”

Oxford languages

For bloggers, a niche is one topic that you choose to write about. It can be anything such as “food & drink” or “fashion”.

You can even fine-tune the niche and have it for a specific audience. So for example the niche can be food and drink, but focused on busy families, with easy tips and quick to prep recipes.

Different Types Of Blog Niches

There are different types of blog niches you can choose from:

Audience Focused: For specific audiences – e.g. moms, retired persons (we’ll touch base on this more soon!)

Industry Focused: For example, marketing or legal, etc.

Subject Focused: Specific to a subject matter such as books, DIY, etc.

Consider these when you’re trying to figure out how to choose a blog niche that’s right for you.

Why You Need To Keep To One Niche

The next key step in figuring out how to choose a blog niche is to understand the difference between a big umbrella category and a more specific niche.

What happens when you want to write on many topics, and therefore more than one niche?

In this case, you’re looking more for what I call an “umbrella category” than a niche. So for example, you want to be a “lifestyle blogger”.

The problem is, that not everybody wants to read all of the topics you’re writing about.

You’ve also got a better chance of people sticking around and checking out your site if they are interested in your topic. They know what to expect from your site!

It’s also much easier to brand yourself as an expert in something if you’re focused on one niche.

Specify Your Audience

Now that you’re thinking about one niche, you have to go even further.

Let’s say you’ve chosen to write about fashion. That’s a pretty broad niche subject under the lifestyle category.

Who is going to be reading your fashion blog? Who is your key target audience, and what are the key issues with which they need help?

Now you know that you’re writing your fashion blog for, let’s say, women over 40. Your topics will appeal to women who are interested in style for a mature woman. Specifying your audience will ensure you create content that will appeal to it.

This is how you’ll:

  • Grow an interested base of readers
  • Be able to easily position yourself as a niche expert
  • Grow your newsletter subscription list/social media following
  • Gain followers that have the potential to turn into customers!

Specifying your audience helps you define your niche better.

For example, this blog is about blogging tips. My specific niche is new and intermediate bloggers who are struggling to get to the next level with their blogs!

How To Choose A Blog Niche

So how do you choose a profitable blog niche? Which one is the best for you?

Here are a few things to consider and ask yourself when looking at blog niche ideas:

  • What is your favourite subject?
  • What is a subject that you feel you’re very knowledgeable about?
  • What is the niche subject that you can talk about for more than 30 minutes?
  • Is your niche subject one that has a relatively decently sized audience?
  • Is your niche subject profitable?

This last question will require a bit of research – however, all blog niches can make money!

Here’s an approach I like to take:

Start with the ONE BIG PROBLEM you’re going to help solve. It’s a big broad problem. Like “Help people overcome the sense of chaos in their lives.”

So what’s your broad category? Lifestyle.

Your niche? Organization.

Who is your audience? If it’s other busy moms, then you whittle it down to “Helping busy moms live an organized, less chaotic and more balanced life.”.

From there you can write on many topics that help solve this problem. Organization Tips, Home Decor Tips, Work/Life Balance Tips, Schedule Tips, etc.

This helps you get everything organized and figured out, content-wise!

The Most Profitable Blog Niches 2024

Every blog niche can be monetized. There are no excuses! However, some are more profitable than others.

Factors that make it a profitable blog niche are:

  • How big of an audience do you have for your niche?
  • How valuable are your services and products to your audience? Do they help solve a big, important problem they can’t solve easily by themselves?
  • Is it a niche in which there are fewer experts? I.e. is there a demand for information/support you can provide?

With these points in mind, let’s look at the top 10 most profitable blog niche ideas – in no particular order!

1. Making Money Online

As the economy continues to decline, you’re going to see many more people seeking opportunities to make money online.

So expect this topic to trend up in 2024. However, it’s consistently a popular niche, so you can expect you will have long-term success.

You can break down the general niche into sub-niches such as:

  • Starting a blog
  • Affiliate marketing
  • Passive income strategies
  • Freelancing online
  • Online jobs
  • YouTube and Video Marketing
  • Starting an e-commerce shop
  • Dropship e-commerce

2. Financial

Similar to making money online is the financial niche. Anything to do with money is a HOT topic.

People want to save money, make more money, spend and invest wisely.

If you’re a financial whiz and have the credibility to speak about how to make and save money, this will be a lucrative blog niche to choose.

This is a broad niche topic that can be fine-tuned into other areas such as:

  • Frugal living
  • Retirement savings and finances
  • Budgeting
  • Personal finances and financial independence
  • Investing
  • Stocks
  • Cryptocurrency

3. Food & Drink

One of the highest traffic-generating, profitable blog niches is the food and drink niche.

Recipes are ALWAYS in demand. People love to get inspiration for meals, and tips on how to cook things.

Consider how there is a cult around celebrity chefs.

Food is a hot topic – no pun intended.

There are several ways to make money with a food blog: ads, publishing cookbooks, a pay-to-view video series on a cooking/baking theme, and even services (e.g. consulting on nutrition, healthy meal plans, etc.).

However, you will need to niche down to a specific food niche to be successful.

  • Healthy Recipes
  • Convenient & Quick
  • Regional Cuisine
  • Food Types (specific)
  • Specific to readers – family, vegan, university students, busy professionals, etc.)
  • Preparation style (e.g. BBQ, baking, sous vide, etc.)
  • Purpose-driven: losing weight, prepping (canning & preserving), etc.

| RELATED: How To Start A Food Blog And Make It Very Profitable

Woman sitting at a table with a laptop and bowl of fruit, typing - profitable blog niches.

4. Fitness

When you pop into Pinterest, you’re bound to see thousands of pins under the “fitness” niche.

Fitness blogs are some of the top, most profitable blog niches.

The desire to get fit and healthy means people will spend money to get the support they need.

Fitness blogs are especially great if you have a coaching/instructor business or you’re looking to create products to promote.

Here are some of the best sub-niches for the fitness category.

  • Specific to the type of fitness: yoga, pilates, cross-fit, running, etc.
  • Specific to age group: fitness for Gen X, Fitness for Millennials, etc.
  • For different needs: Losing weight, endurance, etc.
  • For types of people: busy professionals, busy moms, college students
  • Fitness product reviews
  • Diets and diet program reviews
  • Holistic living, mind & body wellness, etc.

This is one of the best blog categories and really, you can find an audience that’ll love what you’re writing. Not to mention, there are many ways you can monetize a fitness blog.

5. Travel

Travel is one of the most popular blog niches. It’s no wonder, as stats show that over 80% of travel planning is done online.

If you’re thinking of starting a travel blog, you’re going to make money.

It’s very profitable if you partner with travel transportation, hotel and tour brands, and do affiliate marketing.

You can go into many different niches with a travel blog. These are just a few:

  • Culinary travel
  • Destination-specific travel blogs
  • Travel gear and accommodation reviews
  • Eco-tourism and sustainable travel
  • Frugal travel
  • Solo travel

Learn how you can monetize a travel blog and start making money.

| READ MORE: 30 Top Travel Niches And How To Choose The Perfect One For You

6. Personal Development

This is a broad, growing niche with great potential for bloggers.

In 2023 the US market size value was $45.92 billion, with revenues projected to grow to $67 billion in 2030. That’s huge!

So it can be extremely lucrative if you’re doing it right.

What are some of the sub-niches you can explore in personal development?

  • Mindfulness and meditation
  • Career development
  • Productivity
  • Relationships
  • Motivation
  • Self Improvement
  • Stress management
  • Decluttering and minimalist living

There are so many more that fall under this umbrella, but these are great to get started with a personal development niche blog.

7. Fashion And Beauty Blog Niche

This is a huge blogging niche that is extremely popular. People love to be style-inspired.

Although Instagram may seem like a great place to focus on fashion, if you want to be a trendsetter, a fashion blog will be your best choice.

When people Google you, you’ll be easily found!

So what kind of niches in fashion should you focus on?

  • Specific to readers – fashion for men, women, specific age groups, needs (e.g. university/college-aged women, for women over 40, etc.)
  • Type – e.g. high couture, cheap chic, celebrity fashion, street fashion, etc
  • Shopping blogs
  • Personal style blogs
  • Fashion critique, fashion news blogs

Don’t forget the sister topic of beauty and hair. These two can also be niched down into:

  • Beauty tips for different age groups
  • Nails (huge topic – super popular on Pinterest)
  • Skincare
  • Hairstyles
  • Healthy hair
How To choose a blog niche - list of top blog niche ideas

8. Home Decor

This is a HUGE category and it can be very profitable.

Many are reading interior design and home decor blogs. Consider how many vision boards are made by checking out blogs and Pinterest!

Here are some of the best home decor blogs to consider when choosing your blog niche.

  • Specific to the room, e.g., kitchen designs, bathroom designs, bedroom designs, office decor, etc.
  • Regional decor – Scandinavian interior design blog, Japanese interior design blog, etc.
  • Specific to style: minimalist, farmhouse, modern farmhouse, boho chic, luxury, traditional, etc.
  • Expertise: e.g. flooring blog, wallpaper, painting, etc.
  • Type of living: wellness living decor, small living, green living
  • Budget-friendly decor
  • Organization
  • Closet experts
  • Interior design and home renovation trends and news

9. DIY Blogs

Related to home decor but really in a separate category are DIY blogs.

These span more than just the home, but also creating things and crafts.

Let’s start with the top blog niche ideas for DIY.

  • Home renovations how to’s
  • DIY construction (e.g. building homes, build your own tiny home etc.)
  • Anything related to a specific focus – DIY carpentry, DIY flooring, DIY indoor gardens, DIY home decor
  • Budget-friendly DIY
  • DIY crafts and gifts
  • DIY winemaking, beermaking, etc.
  • DIY preserves
  • DIY sewing, knitting, etc.

The opportunities for DIY are endless! And you can monetize them all with “how-to” videos, ebooks, courses, etc.

10. Business, Marketing, Sales

Tied closely to making money online and financial niches are business and marketing. These cover a broad range of blog niches on anything to do with making money, marketing and sales.

  • Entrepreneurship
  • Starting A Business
  • Starting An Online Business
  • Productivity & Time Management
  • Freelancing & Consulting
  • Career and HR
  • Social media marketing
  • Content marketing
  • Copywriting
  • SEO
  • Email marketing
  • Blogging
  • Sales Strategies

11. Gaming

Gaming is another extremely popular and profitable blog niche.

Since it not only has a younger audience but also an older audience that grew up with video games, it is a big moneymaker for many.

There were 2.6 billion people playing video games in 2016, and that number probably has jumped greatly over the past few years.

Consider the many ways you can monetize a gaming site: affiliate links, sponsored product reviews, YouTube video ads, ebooks/cheatsheets, membership communities, etc.

Here are some of the biggest niches in gaming:

  • Specific to genre/game: first-person shooter, etc.
  • Game walkthroughs
  • Game reviews
  • Game development and game news
  • Console and accessory reviews
  • Streaming channel blogs (Twitch, etc.)
  • Traditional board games (did you think it was only video games?)

12. Pets

A very special niche that has an enormous potential audience!

According to the American Pet Products Association, stats show that in 2023, there are 86.9 million households in the US (66%) that have a pet.

The sub-niches are very profitable:

  • Animal specific – dogs, cats, rodents, etc.
  • Dog training
  • Pet food, toys and accessory review sites
  • Pet Health
  • Special needs and diets

13. Weddings

There’s a whole lot of money that goes into planning the perfect wedding. There’s also lots of time spent trying to figure it all out. Unless somebody is working with a wedding planner, it can be a challenging experience.

This is why wedding blogs are extremely popular. The one thing to note is that once your key audience gets married, they won’t be a returning visitor… hopefully.

However, you will get a steady stream of interested readers if you do a good job with SEO.

So what are the specific niches?

  • Wedding planning
  • Wedding dresses
  • Wedding accessories
  • Honeymoon planning and travel tips
  • Types of weddings: traditional, modern, unique, etc.
  • Destination weddings

14. Education

This is a very broad category, however, you can choose whatever your specialty is, and start sharing your knowledge with others.

Education sites are best monetized by courses, ebooks (and workbooks) and affiliate links. You can also offer coaching and tutoring services.

Since there’s been an influx in online learning, it’s a popular category. You can hone in on a specific niche that’s perfect for your expertise:

  • For kids: math, science, reading and writing, etc.
  • For specific industries: marketing and sales, social media, digital marketing, real estate etc.
  • Test and exam-taking tips and tricks
  • Specific online platforms (e.g., learn how to use XYZ)

15. Hobby Blogs

Love to knit? Perhaps it’s crafting? Or learning how to take photos?

There are so many hobby niches that you can focus on, and some entrepreneurial bloggers will focus on several profitable niches.

You can monetize hobby blogs with affiliate marketing, how-to courses and ebooks, printables, video series and sponsored product reviews.

Check out these top hobby blog sub-niches:

  • Sewing
  • Knitting
  • Learning to draw, paint, sculpt
  • Embroidery
  • Photography
  • Gardening
  • Music
  • Motorcycles
  • Vintage cars
  • Dancing

Whatever your hobby, there’s an audience for it.

Monetizing Your Niche Blog

With every blog, there’s a way you can monetize it! It just comes down to whether you want to do it actively or passively.

Active Ways To Monetize Your Niche Blog

  • Coaching
  • Tutoring
  • Consulting
  • Freelance services (e.g. virtual assistant – VA, copywriting, etc.)
  • Sponsored posts (pitch and write)

Passive Ways To Monetize Your Niche Blog

  • Affiliate marketing
  • Printables and templates
  • Workbooks
  • Ebooks
  • Courses
  • Access to content libraries
  • Video series access (e.g. YouTube how-to videos)
  • Digital content (stock photo/videos, music and sounds, presets, etc.)
  • Your own affiliate program

The easiest way is through affiliate marketing. It’s a fantastic way to make a passive income, especially if you’re just starting a blog.

| RELATED: Podia Review – Why It’s The Best Platform For Digital Selling And Services

Choose The Best Profitable Niche For You And Get Started Today!

If you’re still not sure about your blog niche, it’s a good idea to mull it over. Take time to consider your strengths and weaknesses.

What makes you excited?

What topic are you passionate about?

Picture yourself a few years from now – will this niche topic still interest you and fit with your lifestyle (e.g. will your fitness blog for university students need to evolve into one for busy professionals?)

Once you have an idea of your niche, the next step is to truly understand your audience. What drives them? What are the big key issues that they need help solving?

For more on how to get started with a blog, take my FREE Start A Blog Course, which includes several key tools you need to fine-tune your blog’s mission.

Did I mention, it’s FREE?

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Once you’re ready to truly start blogging like a pro, take the next step with my Grow It: From Blog To Business course, which helps you grow as a blogger and start to monetize it!

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You’ll also need to fine-tune your About Me page to speak to your blog niche and more importantly your target reader/audience. This worksheet will help you do this!

Enjoy the journey!

QUESTION: What are some blog niche ideas you’re looking into?


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