Wondering how to use Facebook groups for marketing your blog and solo business? Whether you’re seeking to grow your blog audience, launch something on your site, or grow traffic, Facebook groups are an important tool in your promotion strategy.
Before we go any further, I have to say that I’ve found Facebook groups to be useful in many ways.
They’re one of the best ways to give your blog traffic a quick boost. They’re also fantastic for marketing your products and services.
Facebook groups also help with research, insights into my potential clients, and with promotion boosts when I need it the most.
How do you use Facebook groups for marketing? We’ll explore several things:
- Types of Facebook groups you can join or start
- How to use each type for marketing your blog or business
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Why Facebook Groups Are Great For Marketing
Whether you use Facebook groups for business or to grow your blog, the fact remains the same: they are a fantastic marketing tool.
You can use them in either two ways:
- Start a Facebook group for your blog or brand that you manage
- Join Facebook groups in your niche and participate in them
Facebook groups can be used to:
- Build brand awareness
- Drive traffic to your content
- Build a community
- Grow your personal brand (if you provide services or are a niche expert)
- Do research regarding your key audience’s pain points, and potential products/services
I’ve used many Facebook groups to grow my blogs, and I’ve managed several groups since.
When I started promoting my Suburban Tourist blog heavily, I used Facebook groups for bloggers to promote my posts. It grew 200% in one month primarily through promotion threads on Facebook!
These were groups where I was permitted to add my links to promote my content. Some groups for bloggers allow this, but not all. We’ll go through the types in a moment.
I always tell my students to start growing their blogs with Facebook groups, like the one I created for beginner bloggers: The Blog It Better Society. In this group new and intermediate bloggers, as well as veteran bloggers, could share their tips, their insights and wins. We all learn from each other!
You are more than welcome to join my group, and I hope to see you there!
How To Use Facebook Groups For Marketing Your Blog Or Business
It’s time to delve into the ways you can use Facebook groups to blog traffic or your business.
If you’re planning to start a Facebook group, I recommend joining several active Facebook groups to see how they are run. You will learn what works well and what doesn’t. For example, over-promotion of your products or services is a turn-off to group members.
When joining somebody’s group, it’s important to familiarize yourself with group rules and follow Facebook group etiquette.
Now let’s look at the ways to use Facebook groups for business promotion or growing blog traffic.
1. Be Part Of A Community: Learn From Each Other
Facebook groups are communities where you can learn from one another. This is especially true for bloggers.
You can’t possibly read every article out there on the topic of blogging. Facebook groups offer bite-sized nuggets of information.
With Facebook groups, I get awesome insights into blogging best practices and tips from questions people ask.
From which new plugins to check out for your WordPress site, to new tools and resources that others are using to grow their blogs.
PRO TIP: If you’re a niche expert in a topic, showcase your knowledge by helping others if the need arises. This is your opportunity for personal branding.
2. How To Grow Blog Traffic With Facebook Groups: Blog Promotion
When I have a new blog post, one of the first things I do is share it on a few of my key Facebook groups that have promotion threads.
However, you need to always reciprocate if the rules request you to do so. You need to do this when you know you have the time needed to support your fellow Facebook group members.
If you really want to quickly boost your blog traffic, spend a month focusing on Facebook groups. It’s going to be intense, but worth it.
| RELATED: How I Grew Blog Traffic By 200% In One Month
3. Networking And Collaboration Opportunities
For those who want to know how to promote your business on Facebook groups, this is an important strategy.
Facebook groups are great for networking and securing collaborations with others.
Some threads permit you to ask for help with your posts or projects. You can co-promote your products and services if you’re a business.
Bloggers can ask other bloggers in the group if they have blog posts on a certain topic that you can use for a round-up post. This is good for your blog SEO. A Win-Win situation!
| Read More: 10 Tips For Optimizing Your Blog Posts With Good SEO Practices That Boost Ranking In Google
4. Get Inspired For New Products Or Blog Post Ideas
Facebook groups are a goldmine of inspiration for blog posts and potential product/service ideas because people are asking questions all the time!
If you’re noticing a trend in questions in a number of Facebook groups, you’ve got a blog post topic that will possibly generate great blog traffic. You may also determine a common pain point so you can come up with a product as a solution.
Scroll through your Facebook groups to see what people are talking about. Make notes on trends for future blog post inspiration!
5. Use Facebook Groups For Business: Test Product And Service Ideas
If your blog is also a business, how do you know if your service or product ideas will get traction with potential customers?
If your Facebook groups are heavily visited by your target audience/consumer, this is where you can do a bit of market research.
Here’s an example of somebody asking for insights into what people are wanting to learn.
Some Facebook groups are open to posts where you can ask if people are in need of what you’re thinking of offering.
Find out if people would be willing to buy a course or e-book on a topic.
Gain Potential Blog Followers And Clients… Organically
You can use Facebook groups to grow blog traffic and your business, organically.
Participating in blog promotion threads helps build potential readers.
As for growing your business, this is not the time for a hard sell. Facebook groups are great way for people to become aware of you and your brand/business.
Build positive awareness for your blog, business and you by letting people know:
- What you do (when permitted, Facebook groups give you an opportunity to share your blog, business, products)
- What your abilities are by providing them with great tips, support, etc.
- You’re awesome to connect with and are supportive with responses to their questions (let your personality shine through!)
- You share useful content, that helps you build blog traffic and your community of followers.
| RELATED: What Business Etiquette You Should Follow To Shine With Your Blogging Business
Always Remember To Follow Group Rules
Now that you know how to use Facebook groups for marketing your blog or business, be aware of not abusing group rules.
Unfortunately, many don’t realize that if they are promoting their site or business and encroaching on the admin’s business, it’s a big no-no. Don’t leverage somebody’s hard work to boost your own without effort.
That kind of behaviour will get you kicked out.
Get knowledgeable about Facebook group rules and etiquette before you really start participating fully.
What Different Types Of Facebook Groups Are There For Bloggers And Business Owners?
For those who don’t want to start their own Facebook group, what are the kinds you can join?
Some will be more useful to you than others.
Let’s review the different types of Facebook groups for marketing your blog or small business and some of their rules.
General Facebook Groups For Niche Topics
These are groups open to the general public – anybody If you join Facebook groups for niche topics you need to be aware of the group rules before sharing your content or products/services. Some are very strict about self-promotion.
You can reach out to the admin and ask kindly to promote relevant content.
Sometimes you can share your business links if the group allows it (read the rules).
Niche Topic Facebook Groups For Bloggers/Business Owners
Want to know how to use Facebook groups to grow blog traffic? Join these groups! They allow you to share your posts in “threads” for promotion, and other links as noted.
Just be sure to check the rules about affiliate links, and product promotion. Some of these groups have rules about them.
They might have special threads for promoting your business, products or services.
Facebook Groups For Bloggers
Want to know how to promote your blog on Facebook effectively? It’s through these kinds of groups. You can use Facebook groups to grow blog traffic by leveraging other bloggers’ networks.
Daily “threads” for blog post promotion, commenting, Pinterest support and more are a great for blog traffic growth.
Check the group’s rules regarding affiliate links and business/product links. Some don’t permit that kind of promotion, especially if the group owner has their own business they want to promote.
| RELATED : Top Facebook Groups For Bloggers To Join
Create A Facebook Group
Aside from being a member of other Facebook groups, you can also start your own Facebook group!
Plan what your Facebook group will be all about, who it’s going to be for, and determine what kind of content you’ll be sharing to engage with people.
It can grow your blog and business very quickly with a Facebook group community where you can showcase your expertise.
Start To Use Facebook Groups For Business Or Blogging Promotion
Now that you understand how to use Facebook groups for marketing, it’s time to either join several groups or start your own.
Check out my full list of the best Facebook groups for bloggers and those that are ideal for small business owners.
Need more help with a Facebook group strategy? Let’s connect and see how I can help with my coaching services.
QUESTION: Now that you know how to use Facebook groups to market your blog or business, what are you going to do first? Join groups or try starting your own?
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Wow, this was really so helpful! I’m going to join your FB group right now! (My first ever Facebook group actually!) Thanks for all this info! 🙂
Welcome to the group!!! I hope you find it helpful. We’re a small (growing) but supportive group.
This was such a great read! I’m just beginning to blog and the initial setup process can be overwhelming! You can learn SO much from Facebook groups. I’m super grateful for networks like the Blog it Better Society—without them I’d be totally lost lol 🙌🏾💕
Thank you Aaris! I’m striving to make the group a place where you feel comfortable to share your questions, concerns and your knowledge too! Glad you’ve joined. 🙂
Facebook groups really help in connecting with other bloggers. Being a new blogger, I am learning new things through these groups! Thanks for such important info.
I’m glad you’re finding them helpful!
I’ve found joining your Facebook group and a few others very helpful in growing my blog lately. I will also check out a few you mentioned in this blog post!
Excellent reasons to use Facebook Groups to grow your blog! Especially helpful for new bloggers to make connections and feel a sense of community. Thanks for mentioning the Online Blog & Business Help Group 🙂
You are most welcome! It’s a fantastic, growing group!