The top reason the top long-term bloggers always seem to have traffic is that they create evergreen content. Learning how to create evergreen content for your blog is a must, as it will bring long-term traffic to your website.
Evergreen content is always relevant and useful. It has a long “shelf life” unlike content that’s seasonal, or about a passing short-term trend.
For SEO purposes, creating evergreen content is a powerful strategy. It helps search engines and AI tools understand your niche easily.
This blog post is for beginner bloggers who want to learn content creation strategies for long-term growth. Learning how to write evergreen blog posts is one of the top blogging skills.
I’ll answer the key question: What is evergreen content? You’ll learn how it differs from seasonal and trending content, and why it’s important for SEO. You’ll also learn how to write evergreen content and get some evergreen ideas that will get you started.
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What Is Evergreen Content?
Evergreen content is content that stays “fresh” for a long time after you’ve published it. It’s on topics that are never out of season: they are searched for year-round.
They aren’t short-lived like seasonal or event-based trends.
Here’s an example of evergreen content:
“How To Start A Blog”
versus
“20 New Year’s Resolutions For Bloggers”
You want to include evergreen blog posts because they bring in consistent blog traffic throughout the year.
Evergreen posts are also excellent foundational blog content that’s good for interlinking blog content. It can take longer to rank, but it’s a must-do.
Before we look at how to create evergreen content, let’s understand what seasonal content is.
PRO TIPS: When creating your content calendars, consider creating topical clusters of evergreen topics around a core blog post (pillar/cornerstone post). This is good for SEO and builds your topical authority.
How is Seasonal and Trending Content Different From Evergreen Content?
Seasonal content is specific to a season, holidays and annual events. It has a short period of popularity and relevance for your readers. This is the key difference between it and evergreen content.
It has a short period of popularity, fading and then coming back each year. It needs to be updated for accuracy. An example of seasonal content: 30 December Activities For Families
Trending content is popular for a short while and then fades fairly quickly. For example, “Home Decor Trends for 2025”.
You can see how both seasonal and trending content differ from evergreen content: seasonal and trending are popular for specific periods of time, while evergreen is popular year-round.
Why Should You Focus On Evergreen Content?
Smart bloggers will focus primarily on evergreen content for a few key reasons:
- SEO Value: Search engines look to see if you’re sharing valuable content consistently.
- Steady Traffic: You get traffic throughout the year, which maintains monetization and new email newsletter subscriber opportunities
- Repurposing Content: Evergreen blog posts make it easy to create content for social media and email newsletters during periods of low activity throughout the year.
Writing evergreen blog posts is one of the top priorities when creating blog goals.
PRO TIP: Make evergreen content 60-70% of your blog content. The remaining should be a mix of seasonal and trending, if the latter works for your niche.
How Do You Find Evergreen Topics?
Brainstorming evergreen topics for your niche and categories is the easiest way to find a list of ideas to cover.
Whether you’re writing a blog post or creating a social media editorial calendar, start by asking:
“What are the general questions my readers have about this topic/category at any time of the year?”
For example, I could ask, “What are the common questions beginner bloggers have about starting a blog?”
The second question to ask yourself:
“Will this topic still be popular two, three and five years from now?”
This ensures your blog post will have longevity, and your time invested in writing it will be worth it.
Create Topic Clusters of Evergreen Blog Post Ideas
Start by coming up with a big, broad evergreen topic. This is your pillar post idea. From there, you can find sub-topics that can easily be interlinked (good for SEO).
You can have more than one pillar post with several evergreen topic clusters around it.
Find Evergreen Keywords
For each of your evergreen topics, you will need to find keywords that are commonly used to discover this kind of content.
When it comes to blog posts, keyword tools like Keysearch.co and Keywords Everywhere are useful.
Social media channels like Facebook and Instagram have keywords that they use as well. Search to see what keywords pop up and try to incorporate them in your social media posts.
PRO TIP: Consider sources like Google Trends and Pinterest Trends to find keywords and topics that are popular throughout the year. They can show you if a topic is seasonal or not.
5 Best Types Of Evergreen Blog Posts
Create evergreen content that your readers like to read. The type of blog post you create matters. Some blog post types work better than others:
- “How-to” posts (tutorials – like this one)
- Listicles – for example, 75 Motivational Quotes For Bloggers
- Ultimate guides for beginners – like The Ultimate Guide To Starting A Blog
- FAQ and Myth-busting posts
- Case studies or personal stories with “evergreen” lessons learned
Test different types to see what works best with your audience.
Change things up if you’re getting bored with “how-to” posts, and to surprise your readers with a fresh approach.
How To Write Evergreen Blog Posts
Evergreen blog posts do best when they are written for a beginner audience, covering introductory topics with tips, tricks and examples. They focus on insights and advice and are jargon-free.
To keep things interesting, show examples and stories.
For example – this blog post!
It’s an evergreen blog post because:
- It’s on an evergreen topic
- I wrote it with beginner bloggers in mind
- Key questions are answered within the post
- I made sure to keep it jargon-free
RELATED: A Beginner’s Guide To Writing Great Blog Posts
Format and Optimize Evergreen Content for SEO
Since evergreen content should be based on topic clusters, it’s easy to interlink it with related blog posts. This is basic on-page SEO, which every blog post needs.
You want your blog content to be discovered organically, so make sure to:
- Add keywords to your title, headings and throughout your blog post
- Interlink with related blog posts, pillar posts and other cornerstone content
- Keep the content easy to read: skimmable lists and short paragraphs
Keep your readers engaged: add a strong call-to-action at the end of your blog post. Read more about how to end blog posts in engaging ways.
Repurpose Evergreen Content For Social Media
The good news is that your evergreen blog posts can easily be transformed into social media content.
You can transform an evergreen blog post into:
- A YouTube video
- Podcast
- Instagram post, carousel, reel or story
- Facebook post, video or story
- X or Threads post/thread
As you update your evergreen posts, you can produce new content to promote them again.
Read more about how to repurpose blog content quickly and easily.
Updating Evergreen Blog Posts Is A Must
It’s not a “one and done” kind of situation: evergreen blog posts need to be updated regularly to ensure your information is up-to-date.
You may need to update the:
- Keywords, including the title, headline, headers and body
- New visuals, screenshots, up-to-date examples or Pinterest pins
- Statistics
- Recommended tools and affiliate links
How often should you update evergreen posts? At a minimum, once a year, but ideally every six months or so.
I try to update my most important blog posts once a year, usually when I need to change the year in the titles and blog content itself.
A bonus for updating regularly is that Google loves fresh content. If you make substantial changes, you can update the publish date and resubmit it to Google as a fresh blog post.
Here’s how you can do this:
Write Evergreen Blog Posts Starting Today
You’re now ready to create evergreen content. You know what evergreen content is, how to find evergreen blog post ideas, and how to write them.
Your next step is to get organized with evergreen topic clusters and start to write your blog posts.
Use this handy blog post template if you’re just starting out:
QUESTION: Have you tried to write evergreen blog posts? What is the biggest challenge you face with them?
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