How To Create A Blog Logo That Looks Professional – Easily, Quickly And On Budget!

One of the first things to do when launching a blog is to create a blog logo. This is going to represent your blog brand in everything from the site itself to your social media accounts, your signature in your emails and the content you create.

Creating a blog logo in 2024 can be as simple as using a distinct font for a simple text logo or a text blog name with minimalist or elaborately designed images embellishing it.

And while you may want to go for a creative logo design, sometimes simple is better. I’ll get into that later on.

If you’ve got graphic design skills, you know what to do! For others, creating a blog logo may seem daunting at first.

However, the good news for many of us lifestyle, food and parenting bloggers is that there are many easy solutions to creating a blog logo that will work perfectly for our sites.

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What Is A Blog Logo?

Logos can be elaborate, or they can be simple. The type of blog logo you should consider is a wordmark logo.

These logos are simple word logos, with a specific font that represents the brand. Think of Facebook, Twitter or Instagram. They use specific fonts and colours that represent their brand.

For a blog, you don’t need to spend too much money to create a wordmark logo that fits your blog’s personality.

For blogs, a wordmark logo that can be used in headers can be something as simple as using a unique font that you purchase or get for free:

It can be something a bit fancier, such as this one that I created for my Suburban Tourist blog:

Or it could be a submark logo such as this, which is perfect for watermarking photos, including in your Pinterest pins or other branded materials:

A perfect example of using the submark logo is this Pinterest pin image (which you can pin to Pinterest – thank you!):

Things To Consider When You Create A Blog Logo

When you’re creating a logo, think of the following:

• The font and colours reflect your brand and create a specific perception of your blog
• Is the logo easy to read and recognize, even if it’s a tiny size?
• Will people easily remember it and recognize it as your blog’s logo?

When you have a professional designer create a blog logo for you, you will most likely receive several different options for the main logo, an alternative logo (or secondary logo) and a submark logo (often used for watermarks and other branding).

But what if I told you that these logos above weren’t made 100% by a designer?

Yes, the design for the alternative fancier logo and the submark logo were initially premade by a professional.

However, I did the customizing with my favourite script font that I purchased on Creative Market: Caleigh. 

VOILA! A beautiful-looking logo in a matter of minutes. While I don’t use the alternative logo, it’s a pretty one, and perhaps in the future, I’ll switch out my current simple letter logo for it.

Why You Need A Logo For Your Blog

And not just any logo, but an aesthetically pleasing and memorable logo.

Why?

Because it represents you and you want to put the best foot forward. The thing that will identify your brand (your personal brand and your blog brand) is your logo.

You will use it on anything from:

• Your blog header
• Your social media accounts
• A business card (if you end up producing a few to have on hand for events)
• Your media kit for brand collaboration pitches
• On any content you create to promote blog posts (where it makes sense e.g., Pinterest pins)
• Any freebies, printables, e-books and other digital products you create

Having a great-looking logo makes your site appear professional – something that brands look for when partnering with bloggers and influencers.

So, as you can see, how you create a blog logo is important. Now, let’s see how to create them!

| Related: How To Rebrand Your Blog: 10 Tips On Doing It The Right Way

Using Premade Logo Templates

Although I’m not a graphic designer, I have enough Adobe Photoshop skills to get by.

The above logos I made in Photoshop using a premade template from Creative Market.

I fell in love with the Ladylike Premade Logo Template set. Click on the image and it takes to you to the page on Creative Market.

If you choose to purchase the set, note that this is an affiliate link, and I will receive Creative Market credits as a form of payment. (Thank you for any purchases!)

What I love about this template set from SnipeScientist is that there are 60 different logo styles to choose from.

They are all beautiful, feminine logos that can grace any blog or online shop.

Furthermore, I’m not a Photoshop expert. So the easy-to-follow instructions and well-laid-out layers in this SnipeScientist Ladylike logo template pack make it super easy to edit and customize.

The layers on the right are easy to follow to make changes.

NOTE: If you don’t have it already get Adobe Photoshop via Adobe Creative Cloud to create beautiful logo designs. It’s a worthwhile investment for not only logo creation but photo editing. You also get access to the apps for your phone which make editing in Lightroom with presets so much easier for a professional look.

Creating A Blog Logo Using Templates From Creative Market

Creative Market has numerous beautiful logos of various styles – from feminine sets to more general and masculine styles.

The templates can be for Photoshop, Illustrator or Canva and usually come with step-by-step instructions.

This makes it super easy to create a blog logo if you have beginner skills in any of the design programs.

Also, it’s super easy to find and purchase one you like. Think of it like Esty for designers, bloggers, and anybody who is marketing something.

Take some time to explore Creative Market before choosing a template that will work with your brand and niche.

To summarize – the pros and cons of using premade templates to create a blog logo are:

PROS

• Professional-looking logo
• Infinitely less expensive than hiring a graphic designer
• Can be tweaked to look customized

CONS

• Requires some knowledge of Photoshop
• The potential of a similar-looking logo out there
• Usually will cost about $15 – $25

Create A Logo In Canva

Another great place to create a blog logo is in Canva. When I don’t have time for Photoshop, its a good alternative for design work.

Canva has several logo templates that you can use.

What’s great about them is that you can adapt them to look original. Remove an element, or add one. Change the colour of the logo or the font.

However, there are a couple of limitations to Canva.

If you’re using the free version, you don’t get to upload your own fonts. This limits how unique you can make your logo.

And of course, certain elements, graphics, and other features are only for paid subscribers. So you are a little bit limited in how much you can change.

In addition to this, you can’t use certain elements beyond simple shapes for trademarked logos.

It’s best to create a simple font-based logo… but this you can do with many other design tools.

To summarize:

PROS

• Very easy to use
• Good for creating text-based logos that can be trademarked
• Many free logo templates to choose from*
• Easily customized to fit your brand colour palette
• When you upgrade you can use custom fonts

CONS

• Unless you have a Canva Pro account, you don’t get access to your own preferred fonts
• Limited free elements and graphics
• No complete cohesive set of main, alternative logo and submark logo options – you have to create each separately, yourself

Creating A Logo With AI Logo Generators

There are several AI sites online that generate a logo for you.

For somebody who has very little time and who doesn’t really care about a professional-looking, unique logo, this might be the way to go.

Why am I so difficult on these online sites that seem to offer a quick and free way to generate a logo?

It’s because they look like this:

These are “meh”. Be honest, would you be interested in reading more from a blog with a blah-looking logo? Probably not.

However, because as I said, some prefer a quick and dirty logo generated in a matter of minutes, here’s a breakdown of the top online AI logo generators.

Looka

The above photo is from Looka. It took me three minutes to create a blog logo.

Powered by AI, this site has you choose a few logo styles that you like, your preferred colour and up to five icons and creative embellishments. You tell them what industry you’re in.

It generates a selection based on what you’ve chosen.

This initial selection is always “meh”.

The site gives you the option of fine-tuning logos.

But with limited fonts and an algorithm that doesn’t necessarily always get the most beautiful-looking logo, this is a miss in my books.

To get your final logo, you also have to connect up the site with your Facebook account or create one using your contact details.

PROS

• Pretty straightforward interface
• Leads you through options easily

CONS

• Generic-looking logos produced
• Limited options for graphics
• High chance of having a logo that’s similar to somebody else’s logo
• Doesn’t look professional or aesthetically pleasing
• You don’t have too much control over the design

Logo AI

I won’t go into much detail, because most of these logo AI generators are all the same: choose a name, a style, a colour palette, and then you’re given a selection of options.

Here’s what came up for Suburban Tourist, pastel palette and “modern” style – looks like a broadcast logo for one of them.

Although you can fine-tune design elements and get new options, they aren’t much better.

The one on the bottom right is extremely simple and something I can create in Canva by myself.

The question arises – what are the fonts that are used in these logos? You don’t get this information. So using fonts consistently across your brand becomes difficult.

PRO TIP: AI-generated logos need to be investigated a bit further for whether you can trademark them. In many cases, the sites do not give you enough information about what you can and can’t do with your logo.

Logo Design Apps

I’ve also looked into iOS logo design apps. There are several such as LogoScopic Studio and Logo Maker Shop that are popular.

All three have limited free versions with minimal options when it comes to cool logo designs. I liked Logo Maker Shop the best of all three because you can craft your own logo from scratch using the slightly larger number of free fonts and design elements.

Pro versions range in price and free trials only go so far. I’m always reticent to purchase a logo creation app that doesn’t give me the flexibility to create transparent PNG versions, etc.

So technically you can create a blog logo and unsubscribe as soon as you’re done.

Personally, I found these apps to be underwhelming.

How To Size And Save Your Files

When you create a blog logo you have to consider what sizes you need and the types of files you’ll need. I like to save my logos in several different types of files:

• JPGS cropped as close as possible to the logo itself
• PNG files cropped and made into transparent versions, to be layered over images etc. This can be done in Photoshop when you’re editing a premade logo or creating one from scratch. PhotoBiz Knowledge Base explains how to do this very well using different versions of Photoshop. Canva has an option for transparent PNGs with the Pro version.

Also, remember to use a two-times larger sized logo for your blog header so that it’s not blurry on Retina screens.

So if you have a blog logo that’s 200 x 200, make it 400 x 400. Most themes have a feature that allows you to add a Retina-enhanced larger version (the 400 x 400 or whatever size your logo is).

And if you’re not sure what size to begin with, your blog theme’s documentation will most likely give you the best size for blog headers. If not, then check out what the theme is using in their live example on their site. Always good to copy what they do!

| RELATED: A Step-By-Step Guide To Launching A Self-Hosted Blog And MonetizIng It

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To Summarize

So creating a logo that suits your brand identity and overall design is doable, even on a tight budget.

I recommend:

• If you know some Photoshop, get a pre-made template for a beautiful logo that you can tweak and customize – Creative Market is my go-to for templates
• Canva is your second-best option for easy customizing, especially if you upgrade.
• Take your time to craft a beautiful logo that will last for a while – avoid cheap-looking logo generators and limited apps
• Make at least one main wordmark logo and a submark logo

That’s it! Creating a blog logo isn’t difficult. It just takes a bit of figuring out what you want it to look like and if it fits your brand personality.

Now go and create a blog logo that looks amazing!

Don’t forget to check out my 50+ Resources And Tools For Bloggers round-up with everything you need to help you get to the next level with your blog!

And if you’re in need of a photo editor for your visuals, check out my list of 5 favourite free online photo editors that are perfect for bloggers.

QUESTION: What are you most comfortable using to create a blog logo? Photoshop? Canva? Other tools?

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