If you’re a blogger or small business owner, you’ve most likely come across Tailwind for Pinterest at some point. Perhaps you’ve even used it in the past. There have been many developments since the early days, and this is why I’m sharing this updated Tailwind for Pinterest review.
Tailwind is a scheduler for more than just Pinterest. It helps with Instagram and Facebook pages too. However, in this review, we’re going to focus on Pinterest.
Although Pinterest itself has a scheduler, it’s missing a few features that make Tailwind special and useful for new bloggers.
This Tailwind review will take you through why it’s a good tool to invest in if you’re a new blogger learning about Pinterest and focusing heavily on creating lots of content.
It’ll also show you how you can be smarter and more productive at scheduling Pinterest pins… and Instagram posts too!
Tailwind helped me grow my lifestyle blog in the past, and I know it can be very helpful for you too over time.
Let’s jump into the nitty gritty details in this Tailwind review and see how it can help you jumpstart your blog traffic growth.
DISCLOSURE: This post contains affiliate links, meaning if you click on a product or service, and decide to purchase it, I may receive a commission at no extra cost to you. All recommended products and services are based on my positive experience with them. For more information, please read my Disclaimer.
What Is Tailwind For Pinterest?
Simply put, Tailwind is a powerful social media and pin scheduling tool for bloggers and small businesses. It speeds up your pinning to Pinterest process as well as social media posting (Facebook and Instagram).
For Pinterest, it automates your posts, based on an intuitive schedule that pins at times when your followers are most likely to engage with your content.
Essentially, it helps you get your content in front of your target audiences in an efficient and cost-effective manner.
The platform offers a free entry plan to test it out, with limited opportunities for pinning. It’s just a taste of what it can do for you!
Its several features, which we’ll go into greater detail later on in this post, make it easier to create and schedule Pinterest pins.
From the in-depth easy-to-understand Insights, scheduler, pin design creator and to the marketing plan feature – Tailwind has many useful tools to speed up your pinning and blog marketing activities.
Who Benefits Most From The Tailwind Scheduling Tool?
Tailwind is of most benefit for new bloggers and small business owners who want to quickly and efficiently grow their Pinterest and social media accounts.
The key thing that Tailwind for Pinterest helps me do is schedule my pins in advance so that I can have a life beyond my computer and iPhone.
Tailwind helps by:
- Speeding up the design process
- Schedules my pins freeing up my time
- Determines the best times to pin
- Using AI copywriting tools to speed up the pin title and description creation process
- Gives me easy analytics to determine what’s working and what isn’t
- Tailwind is an invaluable Pinterest tool for a number of reasons.
- It increases the visibility of blog posts’ pins and the chances of somebody clicking them. More visibility means more chance that somebody will like what you’re pinning and follow you.
- Tailwind Communities exposes my pins to new audiences
- If you decide to re-pin your pin, Tailwind keeps you from pinning too often at too close of an interval
When I started using Tailwind, it was one of the tools that helped boost blog traffic from my Pinterest pins by over 1,000%!
This is one of the top reasons why I went from a skeptic to a fan. It made using Pinterest to promote my blog easier and quicker.
It became a part of my Pinterest marketing strategy.
Since then, Tailwind has perfected many new features. That’s why I recommend it as a useful tool for beginner bloggers who want to maximize their time on content creation and promotion.
Tailwind Is More Than Just A Pinning Scheduler
However, Tailwind is more than one of the best Pinterest tools for pin scheduling.
Here are some of its top features:
- Tailwind Create: a design tool that allows you to design Pinterest pins fast
- Pin Scheduler: a time-saving tool which allows you to schedule Pinterest pins in advance
- Ghostwriter AI: use it to generate pin titles and descriptions fast
- SmartSchedule: use Tailwind’s scheduling tool to pin at optimal times for your audience
- Communities: where others in your communities can discover your pins and re-pin them (great for new bloggers working on generating activity on their new Pinterest account)
- Insights: give you an in-depth analysis of your pin analytics as well as boards
You can also leverage Tailwind’s Copilot which creates a customized content marketing plan for you. It’s a decent guide but you can add your own insights and plans to it to enhance it.
Tailwind is also an invaluable source of A/B testing to determine which pins are engaging and have the potential to go viral.
The insights tools help you determine which designs and Pinterest keywords are generating activity and outbound clicks.
There is so much that Tailwind does, it’s important to take the time to go in-depth into it. It can be overwhelming at first, but when you take the time to figure it all out, you will see great results.
So let’s go into the details, and you’ll see why I went from skeptic to fan. There’s so much Tailwind has to offer bloggers and small businesses, that in my opinion, it’s a wise investment.
Ready to try it out and follow along as you read through this interview?
Sign up for a free account!
How Does Tailwind Work?
When you sign up to Tailwind for Pinterest, all you need to do is to link up your account. Tailwind then analyzes your Pinterest account and sets up a Smart Schedule that will help you schedule pins at the best times.
Super easy, right?
The free account gives you 20 scheduled pins a month – that’s not much, considering you’ll want to consistently post at least one pin to Pinterest a day.
You may want to upgrade to the Pro Tailwind account that gives you 100 posts a month. Much easier to keep consistent.
Key Steps In Scheduling Pins Using Tailwind
Next in this Tailwind for Pinterest review, I’ll share some insights into how it works.
As I mentioned, it’s good to have your own account set up – even a free version – to see how it all works.
How To Schedule Pins To Tailwind
Consistent pinning helps you boost your Pinterest account and start generating more visibility.
So how do you schedule pins to Tailwind daily?
First of all, design beautiful pins to schedule to Tailwind.
Prepare a batch of Pinterest pins in advance of using Tailwind for Pinterest scheduling.
These can be pins for new blog posts as well as older blog posts.
A couple of key tips before you start pinning and scheduling using Tailwind:
- You can use the Tailwind browser extension to pin directly from your blog posts. Add new Pinterest pin images and schedule directly from your post.
- Pre-batch your pin designs and upload them to Tailwind for scheduling
You have more than one option for pinning, and we’ll explore both in greater detail.
1. Scheduling To Tailwind From Your Website
Use the Tailwind extension on your browser to choose whichever pins you want to pin to Pinterest.
The extension adds a little Tailwind button on pinnable images. You can click it and it places that image in the Draft folder.
You can click on which board you want the pin to appear on. The rule of thumb is to pin to the most relevant board.
2. From Pinterest
When you have Pinterest open, click on a pin.
The Tailwind icon will appear, giving you the option to schedule it.
This is a good option for beginner bloggers who are trying to populate their Pinterest account boards with relevant pins from others.
Remember, it’s ok to pin other’s pins in the beginning to let Pinterest know about your key topics.
3. Creating A Pin From Scratch
Add your pin to Tailwind by uploading the image.
Click to have it scheduled for Pinterest for now.
Once you’ve clicked it, you’ll be walked through the details to set up:
To make things easier for yourself, use the Ghostwriter AI tool to come up with options for the pin title and description.
Now you’re ready to schedule your pin!
PRO TIP: Try to schedule three to five pins a day to generate consistent activity on Pinterest.
Tailwind Scheduling Tip
To be successful with Tailwind, I recommend setting aside some time during your week to schedule pins. I like to do this on Sunday or Monday for the week ahead.
You won’t see any tangible results until you schedule pins for a couple of weeks.
When you can take a step back and see the growth in traffic and followers, you’ll see why Tailwind is such an invaluable tool!
| RELATED: Key Pinterest Strategies For Blog Growth
Using Tailwind Communities To Amplify Your Pinterest Pins
Why not harness the power of others to boost your pin visibility? This is what Tailwind Communities allows you to do.
There are Tailwind Communities for niches and for general topics (e.g. lifestyle).
When you’re scheduling your Pinterest pins using Tailwind, you can also select to have that pin pinned on your desired Tailwind Community board.
Once on the board, your Community members can re-share your pin if they find it attractive and interesting.
This is yet another reason to take care in how you design your Pinterest pins for your blog posts.
Once they pin it, you can see it gets re-pins. Meaning, you can find out if the pin any tribe member has shared gets a re-pin on Pinterest.
Tailwind Communities Tip #1
I always try to reciprocate and follow the Community rules. Usually, it’s a 1:1 rule, where for every pin you share with the Community, you re-pin another member’s pin.
I always like to use my Communities as a source of pinnable images to balance out my pins (20% others: 80% mine).
You want to post GREAT LOOKING, interesting pins from others to not only be a content creator but content curator... creating the perception that you’re an expert in finding the best information.
Tailwind Communities Tip #2
Pay attention to which pins get the most re-pins from others. This indicates what design, topic and style work. It’s also a great way to do some A/B testing.
Analyzing Your Pins With Tailwind For Pinterest
Want to know which pins are performing well? Tailwind helps you figure this out with a great set of analytical tools.
Use Insights to learn about:
- Your Profile Performance (only with upgrade): Get a general overview of how many new followers you have, how your pins are doing in terms of vitality, engagement score, and rate.
- Board Insights: Find out which of your personal and group boards are performing well. You may want to focus on some more than others, for a better return on re-pins
- Pin Inspector: Find out exactly which pins have done well in the past 7 to 31 days, when they were pinned and to which board. This helps identify topics, pin design and types of titles that work well in attracting interest from others.
- Website Insights: Find out what’s being pinned from your site, how many average daily pins and your reach, as well as trending pins.
- Organic Activity: This goes into which pins have been posted from your website. You can re-pin and comment from this section. This is an invaluable tool.
With so much analysis and information at your fingertips, you can build a better pinning strategy for what kind of pins, topics, and titles work best to attract readers to your blog.
How To Design Pins In Tailwind
If you’re pressed for time, you can design pins in Tailwind itself.
The “Create” function gives you the power to upload your own images or use copyright-free images to create designs.
Add your own text and branding and you get many options for designs.
It’s one of the fastest ways to generate Pinterest pins.
The only thing that I don’t like about this is that the designs tend to be repetitive in style over time. Variety is the spice of life!
Why Upgrading To Tailwind Pro Is Worth It
If you’re a serious blogger who wants to take their blog to the next level, or a small business owner in need of greater exposure, investing in Pinterest tools is a good idea.
And with Tailwind, this means you need to upgrade to the Pro plan. The free trial only lasts so long. It’s a great way to dip your toes, but eventually, you need to invest to get more out of it.
The Tailwind Pro plan (annual payment) is a great option for beginner bloggers.
Although there are other Pinterest tools out there that automate your pinning schedules, you need to know one thing:
Tailwind is an approved Pinterest partner, meaning it offers the insights and tools that work best in achieving results for you.
The features and tools are beyond what many other social media automation platforms can offer.
I’m Interested But…
That’s fine. You may want to try out other pin scheduling tools. But if you want to try out the best of Pinterest tools for automation, Tailwind is it. You can sign up with my link below to try Tailwind for Pinterest with a FREE trial.
There’s no time limit on how long the trial lasts, and you don’t need a credit card to sign up.
On the other hand, you may want to just jump into Tailwind if you’re:
- Trying to grow a new blog quickly
- Don’t want to spend money on a virtual assistant
- Are doing your blog as a side hustle to a full-time job and don’t have time to manually pin throughout the day… but you want to get the maximum out of Pinterest.
Even if you’re manually pinning to Pinterest, Tailwind is a great addition to your blog promotion toolbox. It helps you take time away from your computer, and to reduce blogger burnout.
At the end of the day, whether you are starting a new blog that you want to grow quickly, or are an established blogger that needs a blog traffic boost, Tailwind will certainly help take you to the next level.
A final tip: Tailwind has a fantastic referral system and affiliate program. Should you join up and become an advocate, you can easily monetize your blog, introducing Tailwind to your reading audience!
If you’re still seeking additional tips on how to grow your blog traffic, consider your SEO. I share my tips on how to optimize your blog posts for SEO and grow your blog traffic organically.
QUESTION: What Pinterest tools do you use for pin scheduling? What do you think is keeping you from succeeding with Pinterest?
Like this post? Share it on Pinterest?