For many Pinterest is frustrating, overwhelming and confusing. However, it’s one of the most powerful ways to promote your blog content. So it’s time to brush up on key Pinterest tips for 2024 to help you pin like a pro.
Pinterest marketing strategies for bloggers will always be evolving as the platform changes its business focus. In 2024, it will continue to be on making it a shopping destination, however, there are more opportunities for us content creators.
If you’ve been pinning for a while, there are a few adjustments you need to make to your Pinterest marketing strategies.
For new Pinterest users, this post will get you started with Pinterest best practices!
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Key Pinterest Tips For 2024
If you don’t have a Pinterest account yet, I recommend you read my ultimate beginner’s guide to easily set up a business account on Pinterest.
OK! Let’s get started with some of the key Pinterest tips for bloggers.
Whether you are a new Pinterest user or have been using it for a while, one of the key things to note is that it’s placing more value on engagement on pins.
Pinterest is now promoting that it’s a social media platform, as well as a shopping platform.
It wants people to stick around longer, so Idea pins are now very popular (and they don’t link to anything, unfortunately).
One of my best Pinterest tips for 2024 is to focus on Idea pins.
Idea pins are great for building awareness for your site, your personal online presence and for building a following on Pinterest.
Ultimately, they do help boost traffic, but in a convoluted way. The best Ideas pins are those that inform and interest others to learn more.
Video pins are popular too, however, it’s harder to find how to click on the link.
Case in point:
Yet, Pinterest marketing is still one of the top ways to promote your blog posts.
If your pins are getting saves and outbound clicks (formerly called link clicks), they will get more visibility in the long run.
Comments and “likes” or “hearts” are also ways you get engagement on pins.
Getting found in searches is one of the key ways to get found, so continue to focus on including the right Pinterest keywords in titles and descriptions.
Putting effort into creating amazing pins and content that you use on the site will take you far with your results.
There are several key Pinterest activities you should be doing no matter the algorithm changes, but in this post, we explore some of the new key things to focus on this year.
So what are the Pinterest tips for 2024 that you should keep in mind?
1. Experiment With Different Pin Formats
Pinterest has been experimenting with different pin formats, so why shouldn’t you?
It introduced Idea Pins a couple of years ago. They were good for building awareness for your profile and boosting your following.
Since then Pinterest has kind of combined Idea Pins with video pins. I prefer to latter and keep it simple in terms of design.
Video pins are fantastic as a teaser to get somebody to click on your link to learn more.
It’s time to go beyond static pins and flex your creative muscles!
| RELATED: 10 Free Gorgeous Pinterest Pin Templates For Easy Designing
2. Create “Fresh” Pins
One of the most important Pinterest marketing tips for new bloggers is to make sure you’re always creating fresh pin content.
Pinterest wants to see fresh pins. It could be a fresh pin for a new blog post, or for an older blog post. As long as the pin itself is new.
While you can still create new pins for older posts, try to create a completely different-looking pin for it, with new text and imagery.
Fresh means a new design, text overlay pin title and description. You can recycle the latter with a few word changes, but try to add a new design and text overlay.
3. Pin Design Best Practices
One of the most important Pinterest marketing strategies is to create attractive pins.
Pinterest has recommended a few specifics for what makes a well-designed pin.
These are:
- 1000 x 1500 px (2:3 ratio)
- Fresh images (not overused)
- Text overlay – easily readable
If you’re still creating pins that are horizontal or are poorly designed, you’re not getting the most out of Pinterest.
PRO TIP: Consider using fonts that are sans serif, bolded. Experiment to see if pins without handwritten/script fonts get you more traction. Pinterest can “read” your pin’s text, so make it easy for it to pick up what you’re saying.
| READ MORE: How To Design Beautiful, Click-worthy Pins
Need some fresh Pinterest templates for Canva? I’ve got some for you!
4. Pin Fresh Pins
One of the most important Pinterest marketing tips is to keep pins new and fresh.
Although it’s still OK to re-pin your pins, Pinterest wants to see an emphasis on new pins from content creators.
Consider this: if one of your pins is showing up everywhere, every day, do you think users will be more likely to click on your pin? They probably won’t. If anything, they see it as overkill.
By pinning fresh pins daily, you’re avoiding the perception of being a spammer.
5. Pin To A Maximum Of 10 Boards… If You Must
Here’s one of my updated Pinterest tips for 2024: stop re-pinning!
Although Pinterest recommends pinning to no more than 10 RELEVANT boards, it’s increasingly evident that re-pinning your own content does nothing to boost visibility. Re-pinning too much also increases your chance of being labelled as a spammer.
If you’ve been used to pinning to more than 10 boards, stop! Pinterest is really focusing on quality pins over quantity.
MY STRATEGY: I’ll pin only once to the most relevant board. If the pin doesn’t pick up any traction, I just create a new one, with a fresh design and new keywords.
I create a new pin, pin it to a relevant board, and that’s it!
6. Quality Over Quantity
There used to be a time when the top Pinterest users were pinning more than 50 pins a day.
Not only was it an exhausting activity, but it was focusing on quantity over quality.
Creating attractive, well-designed pins takes a bit of time. Setting them up for pinning also takes time, even when you’re scheduling them.
Now Pinterest is recommending no more than 25 pins a day. This reduces, once again, the chance of being flagged as a spammer.
I pin a maximum of 5 fresh pins a day. I just don’t have the time to create 25 pins. And less is sometimes better.
7. A Minimum 2-Day Interval Before Re-Pinning A Pin
Another of the key Pinterest tips for 2024 is if you must re-pin, then do so at intervals of at least two days apart. Ideally 3 to 7 days apart.
Once again, to avoid spamming, Pinterest is recommending a minimum of two days before re-pinning a pin.
To make it easier for yourself, re-pin it one week later. For this, you’ll need to keep a tracker of some sort (e.g. a spreadsheet) to know when you pin a pin for the first time.
8. Pin One Fresh Pin Per Link Per Day
This is a rule that’s been around for a while. Don’t make a batch of pins for one post and pin them all on the same day.
This will get you flagged for spam. So try this instead: pin Pin A on Day 1, Pin B on Day 2. If you have more pins, pin on the subsequent days.
9. Focus On The Text On The Pin
One of the most important things that many content creators overlook is the text on the pin itself.
This is what attracts people to click on the pin.
Try out different pin text overlays, with dynamic words that are usually used in advertising. Experiment to see what grabs Pinterest users’ attention.
Think a bit like an advertiser when it comes to the text overlay. Just don’t use clickbait titles that don’t deliver with the content itself.
| RELATED: How To Find The Best Keywords For Pinterest Pins & How To Use Them
10. Create Content For Pinterest Users
This is a no-brainer in this list of Pinterest tips and tricks.
If you want to have success with your blog, you need to also consider what people are interested in reading about in terms of your blog niche.
What answers can you provide to their problems?
Broader topics that answer big questions are the most successful, as MORE people will want to read them. If your content is very niche, you’re going to have fewer people searching for it on Pinterest.
So for example Blogging Tips For New Bloggers versus Blogging Tips For New Food Bloggers.
However, you might find the most success by finding a sweet spot – a topic that’s of interest to many but few write about. So, find these “low-hanging fruit” opportunities and fill the gaps.
| Read More: Three Pinterest Strategies That Drive Traffic
11. Pin Your Own Content As Much As You Can
Another Pinterest tip for 2024 is to continue to focus on pinning your content as much as possible.
Pinterest has indicated that content creators should be pinning only their own content.
This is great because you can solely focus on promoting your posts – not those of others.
Try to avoid re-pinning from others, but if you do, keep it to a minimum.
NOTE: If you have just started blogging or just started your Pinterest account, it’s totally fine to re-pin from others. As long as you’re pinning relevant pins to your relevant boards!
A Few More Pinterest Marketing Tips
One of the most important things to note for Pinterest tips for 2024 is the audience and following you need to have to succeed.
Although in the past having a large Pinterest following wasn’t necessary, it’s now becoming more relevant.
You want to have Pinterest followers that are truly interested in your blog niche and what you’re sharing.
They will engage more with your content. Your pins will appear in their home feed, as well as their “following” tab.
So to generate followers who’ll engage in your content, try to be consistent in pinning your own content over that of others. Remember the 90% of your content, and 10% re-pinning others’ content rule if you’re a new blogger!
If You Need A Deeper Dive Into Everything Pinterest…
Check out my new course: Pin It Better: A Blogger’s Guide To Pinterest, where I take you from starting an account to Pinterest strategies that are working for me (even in a tough blog niche!).
If you’re an established Pinterest user but are finding it hard to get traction since the algorithm changes, I do Pinterest audits and coaching! Let’s see how I can help you achieve your Pinterest and blogging goals.
Contact me to see how we can work together.
QUESTION: What are some of your best Pinterest tips for 2024? What’s working for you?
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Hey! Thanks so much for your post!
Complete newbie here and I am confused about few things.
I’m supposed to create 3-5 pins for every post, but, I can’t add them all on the same day?
Should every pin go to a different board?
Great Post. I have pins in my boards that are from other people from a while back. Would you recommend that I go in and clean up my boards and remove those pins. Or would you recommend that I archive those boards and just create new ones? I worry about doing that because the boards also have my pins.
Just leave them where they are. Deleting too many pins might put you into potential Pinterest jail. Those pins may also be bringing people to your Pinterest account, so they aren’t a negative. 🙂
Thank you so much for this post! It was very helpful and cleared up some confusion I had with pinning. My blog is just a baby so I need all the help I can get!
Glad it helped you out! Always good to try new strategies and tips.
Hey Margaret, thanks for this blog post. Pinterest is a new world for me I don’t know how I’ve been living under a rock all these years. I uploaded my first photo on Pinterest today with a link to my latest blog post. Still getting familiar with pinning, re-pinning and creating pins lingo haha. Getting there!
Glad you found this post Danny – happy to help out! Your travel blog will do well on Pinterest with gorgeous travel pins.
Great post. Thank you!
Can I ask one question please?
When you talk about re pinning does that mean I can re pin the same pin to a different board? I didn’t realise this was ok? Thank you!
You’re welcome! I just updated that section, because it’s increasingly evident that re-pinning doesn’t really help much. My new strategy is to pin once and move on! Re-pinning was a very popular activity a couple of years ago. People used to pin to different boards every few days (to avoid being penalized as a spammer). Since Pinterest has changed how it views pins, it’s probably best just to pin it once to the most relevant board. Some let it sit for a few months before you re-pin it. Some will pin it in group boards in the hopes of getting fresh eyeballs on it.
I couldn’t agree more on the Idea pin Margaret! That feature is a lifesaver for bloggers. Even when we have few followings, the idea pin can easily reach thousands of impressions overnight. That’s something beyond my expectations. But how do you insert the call to action for the Idea pin? I mean, is there any field that we can insert our blog post URL? At the moment, I just insert the blog post URL in the Note field.
You can do the last slide with a call to action!
Thanks for this – I’m trying to work out how to maximise Pinterest this year, so this gives me some good guidance to follow.
I have a question about boards that you pin to: should they all be your own, or are group boards still a good idea?
Also, if we should not be pinning other people’s pins to our boards, should I unpin those pins to make my boards contain only my own pins?
Glad to help Martha. To our first question, your own boards over group boards. Your boards should be optimized with keywords in the description. This helps Pinterest better understand your pins and index them. Group boards tend to be a mix of topics, confusing Pinterest.
As for your second question, no need to unpin those you’ve pinned already. Just keep moving forward with yours. However, I occasionally will pin those from others if I’m for example the guest writer for that post, or if one of my products is mentioned in the post. That’s the only time I would really re-pin a pin.
Glad to see that Pinterest is moving in a direction that feels like less of a spamfest!
Re: “Pinterest has indicated that content creators should be pinning only their own content.”
… Oh no. I am so not ready for that. Time to scream!
Yes, it’s a time suck to create your own pins and pin them. I’m using Canva PRO to speed up the process of designing and then scheduling directly to Pinterest from there. Saves about half an hour that way!
These were some really good tips! Thanks for the great read 🙂
Such great advice! I’ve been focusing more on pinterest in 2021 and my views are starting to jump up but I’ll definitely start trying out a few of these tips too. Thank you for sharing your wisdom. Pinterest can be so confusing these days!
I hear you! It’s always keeping us on our toes with what works and what doesn’t. Glad to help.
Thank you so much Margaret, this article is very helpful. How many different (fresh) pins would you recommend to create for the same post? I used to follow the rule of 5 images into 10 boards. I now understand pinning into 10 boards is a no go but can I still create 5 different images per post? Will these count as fresh content? Thank you! 🙂
Hi Petra – great questions! Initially, it’s great to create anywhere up to 3 to 5 pins (you can make it a combination of static and video pins). and pin to relevant boards. You can pin for example, one video pin to one board, and a video pin to another relevant board, and the same with the static pins. Stagger them out across relevant boards. This will be FRESH pins for FRESH content (new blog post, etc.). You can always come back to that blog post a few weeks later, or a couple of months later and create a fresh batch of pins, and pin to a variety of relevant boards again.
I’m still struggling with Pinterest. I think I’d need more time to fiddle all the SEO details. I’ll eventually get there.
You will! It takes time to find the keywords that work, and over time you’ll see a trend with keyword phrases that always get hits.