Want to know how to write a blog post title that gets clicks every time? It’s so interesting of a title that a reader can’t resist wanting to find out more.
Aside from writing one’s About Me page or a cornerstone blog post, one of the hardest things is to write a catchy blog post title.
Many bloggers worry about writing a headline that’s going to attract interest. After all, you’ve put so much work into the content, you want people to actually read it!
The truth is, you’ll probably write a blog post title many times over. Tweaking titles is a given.
It’s also an acceptable practice.
However, for now, let’s go over the basics of what constitutes a great blog post title.
Also, we’ll look at how to write a blog title that’s catchy, each and every time, right from the start!
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What’s A Catchy Title?
What makes you click on a blog post title?
I like to click on interesting titles that refer to the question I have – not ones that sound overly like clickbait. I’m sure you’re probably like me!
Clickbait blog titles are like the ones that you often would see on Buzzfeed. They would make you click but they would often be slightly off topic.
When you’re a blogger, there’s a fine balance between capturing a potential reader’s interest with a catchy title and delivering on the promise.
Why It’s Important To Write A Blog Title That’s Catchy And Interesting
How to write catchy blog headlines is one of the top questions I see asked in Facebook groups.
We intuitively know, that if the title doesn’t grab attention, potential readers won’t click on it.
Blog post titles are the first thing a potential reader sees in:
- Search engine results
- When shared on social media
- In RSS feeds
They are the first thing that will either attract somebody to click or not.
First impressions matter!
Even if you rank on the first page of Google search results, your blog post title is competing with others. Others may have blog post titles that entice readers more than yours.
If you can write a title that resonates with the reader’s pain point, or that offers a solution (hard for SEO titles, I know!), then you’re way ahead of the game.
| RELATED: How To Get People To Read Your Blog Posts And Share Them
The Two Types of Blog Post Titles
Before we get into the details of how to write a blog post title, did you know there are two types of titles?
- SEO titles, that appear in search engine results
- Blog post titles – also called headlines – that appear on the actual blog post
The SEO title is more of a challenge because on average it needs to be about 60 characters. That’s not a whole lot of text!
I find writing SEO titles the most time-consuming, as I often play around with the wording and position of words longer than I do with the post title.
There is only so much space in search results for the title. It’s important to craft a succinct but click-worthy title that includes power words that play on the reader’s desires/emotions
Consider how many blog titles you’ve seen cut off in Google results because they were just too long! The reason they’re cut off is that they haven’t been optimized by the writer to appear short, succinct and according to the 60-character limit.
So, spend some time editing them to work with your content yet also attract readers.
Here’s how you write your SEO title:
- Using the RankMath free plugin, click on “Edit Snippet”
- Keep the title that you have written for your post or edit it to shorten it.
See how I made mine exactly 59/60? It will still be visible to potential readers when they Google the keyword.
Are you using the Yoast plugin? You can also use it to add your specific SEO title.
| RELATED: The Key SEO Basics Every Blogger Should Know
Blog Post Title (Headline Title)
Regular blog post titles can be longer. BUT… they shouldn’t be too long either. Consider the little bit of real estate you have about a featured image in a blog post.
You may want to keep your post title the same as your SEO title. Or you can expand a bit on it, using words to make a deeper impact.
After all, it’s really the first thing people see on your blog.
Blog titles need to be accurate and reflective of the blog post’s content. False advertising is a turn-off and will ultimately result in less traffic and poorer ranking in search engine results.
| RELATED: How To Fix Blog Posts Nobody Is Reading Or Sharing
How To Write A Blog Post Title That’s Catchy
So what makes a simple blog post title one that keeps people reading?
Aside from the fact that it needs to be 60 characters long, it has to be catchy, informative and also have a few key elements.
There’s no one best way to write a blog post title. There are several!
Here are some ways you can create the perfect blog title.
1. Use Power Words In Your Blog Title
What are power words?
They are those that evoke a psychological or emotional response. They are naturally persuasive, resulting in the reader wanting to find out more.
Copywriters use them often in sales ads, however, they can be used in any kind of content. Including for example Pinterest pins and blog post titles.
There are seven types of power words:
- Encouragement power words (e.g., badass, perfect, brilliant)
- Fear power words (e.g., painful, catastrophe, pitfall)
- Anger power words (e.g., annoying, hate, useless)
- Lust power words (e.g., fascinating, captivating, compelling – hey, I used this one in my title!)
- Greed power words (e.g., don’t miss out, double, final, hurry, sale ends soon)
- Forbidden power words (e.g., secret, be the first, key, unusual, priceless)
- Safety power words (e.g., foolproof, genuine, expert)
You can find lists of power words with many options to choose from.
Using “power words” to create a click-worthy blog post title is one of the best ways to grab a potential reader’s attention.
2. Your Blog Title Suggests An Answer A Question
Did you know that one of the most successful ways to generate blog traffic is to answer a question? Blog titles that include “how to”, “why”, “when” and “what” do the best with clicks.
Consider why people use Google.
The simple answer is, that they’re looking for information. They’re seeking an answer. So framing your title to answer that question will more likely get you more traffic to your site.
- “How to write a blog post like a pro”
- “Why you should use RankMath instead of Yoast PRO”
- “When is the right time to hire a plumber?”
- “What to do when you’re out of blog post ideas”
3. The Blog Title Refers To A Benefit
When writing a blog post title, consider including a benefit. The reader wants to know what your content will help solve.
It’s a two-part blog title – the context and the benefit.
Here’s a blog title example:
“How To Consistently Write Blog Post Titles That Generate Clicks”
“How to write blog post titles” is one part. The benefit is the “generate clicks”.
4. Includes Numbers And Statistics In Your Titles
There’s something about numbers in blog post titles that gets people interested.
Lists are the easiest way to grab people’s attention.
If it’s a tough problem you’re helping solve, psychologically, it’s better to create a short list of simple solutions. A blog post title such as “Top 3 Easiest Ways To Balance Your Books” will probably get more eyeballs on it, than “100 Ways To Balance Your Books”.
However, in some cases, longer lists are preferred, especially if you’re speaking about a topic where the readers want many solutions.
Here are a few blog title examples:
“The Top 100 Baby Names In Canada In 2023″
“Why A Staggering 50% Of College Students Drop Out In The First Year”
The second of these two blog title examples shows how you can grab people’s attention by including a percentage or statistic.
I bet you want to find out why so many are dropping out! Notice I used a power word – “staggering”.
You can also tie the stat into the benefit type of blog post title. Here’s how to do this:
“How To Grow Your Craft Sales By 200% In Six Months”
That’s a huge jump! When you write a blog post title that shares a specific benefit, the reader is most likely to click to find out how you got that result.
5. Make The Blog Post Title Personal Or About The Reader
People love to learn from others’ journeys or mistakes. One of the most unusual tips on how to write a blog post title is to make it personal.
You’re sharing your story and your experience with tips that might help them. In this case, the best way to write a blog post title is to say something like:
“How I Lowered My Debt By $30,000 In Four Months”
Or you can address the reader with what they can do: “How You Can Lower Your Debt By $30,000 In Four Months”.
Both work to attract interest by making it personal.
A Few More Tips For Creating Clickworthy Blog Post Titles
What other ways can you create a click-worthy headline for your blog post?
Always include a long-tail keyword that’s most likely used by your potential readers. This is a good optimization step for the “SEO posts”.
Long-tail keywords are short phrases, such as “writing great blog posts” or “bake chewy chocolate chip cookies”.
Writing a blog post title means thinking like the person who’s Googling!
You can also make things interesting by using spaces and symbols in an interesting way. Some will use something like:
“Podia Review (2024): Why It’s A Top Digital Selling Platform“
“Podia Review 2024 | Why It’s A Top Digital Selling Platform“
Anything that will stand out as different to catch the eye is sometimes a good thing.
Finally, make sure you don’t have any spelling or grammar errors! Nothing screams mediocre and amateur than a poorly written blog post title.
PRO TIP: When using RankMath to edit your blog post title, remove everything and write it from scratch. This gives you more control over what appears in Google searches.
| RELATED: How To Write Great Blog Posts That Readers Love
The Best Tools To Check Your Blog Post Headline’s Attractiveness
When you’re writing a blog post title, you want to make sure it’s going to truly capture interest. There are some great tools out there that analyze your headline.
Here are some of my top favourite blog title-writing tools.
2. CoSchedule Headline Analyzer
CoSchedule is one of the best headline checkers!
The free version gives you enough tips to tweak your blog post title. It gives you a score and identifies your “common” and “uncommon” words.
The upgrade gives you more options and tips for your thesaurus, word banks, etc. It’s a worthwhile investment if you’re struggling with copywriting and crafting catchy blog post titles.
Blog About By Impact
Blog About is not so much of an analyzer as a generator for blog post titles that stand out.
This is one you can use from the start to craft your title. Then test it with Sharethrough or CoSchedule to see if it’s SEO-friendly, and has all of the necessary power/emotion to grab somebody’s attention.
A Few Blog Title Examples
Here are a few blog title examples with the formulas that I’ve referenced above.
- “How To Make Chewy Chocolate Chip Cookies: 5 Genius Tips”
- “How I Grew My Business By An Unbelievable 650% In Six Months”
- “Increase Blog Traffic: 5 Ways To Double It Fast”
- “10 Key Reasons Why You Should Detox Your Skin Monthly”
I hope you see some of the blog post title writing strategies I’ve used to create these!
Writing Catchy Blog Post Titles Overview
It takes a few more minutes before you hit publish, but writing a catchy blog post title can take a simple topic and make it enticing to your readers.
The key ways to make your blog post titles click-worthy are:
- Use power words
- Answer a question
- Includes a benefit
- Includes numbers and stats
- Make it personal
If you’re struggling, there are tools that can help you! Try Sharethrough or CoSchedule to get past writer’s block!
And don’t be tempted to copy titles from others – or their content. I’ve seen some people copy headlines and sub-headers as a means to organize their posts. This is content theft and you should avoid it.
One last tip: go through some of your older blog posts and see if you can re-work the titles to boost your blog traffic. A/B testing is always a smart thing with your best blog posts.
QUESTION: What is your greatest struggle with writing a blog post headline?
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