What are some top email newsletter ideas for bloggers that will nurture your email subscribers into customers?
What are some things you should include in weekly email newsletters to keep subscribers interested and your potential customer base growing?
You may have heard from others that your email newsletter list is a strong source of income. It’s important to make it a priority to grow it and keep your subscribers happy.
Growing your brand and potential customer base are key goals. When done right, your email newsletters should nurture subscribers and potentially lead them to a sale.
Let’s face it. Some people will never buy. Others may need what you’re sharing and see the value… because you’ve built a positive brand, and authentically communicated with them, addressing their needs and interests.
But how do you nurture them?
What kind of content should you include in an email newsletter?
This post looks at what bloggers with a growing blog-based business should be adding to their newsletter. You’ll have several ideas on what to include in yours!
DISCLOSURE: This post contains affiliate links, meaning if you click on a product or service, and decide to purchase it, I may receive a commission at no extra cost to you. All recommended products and services are based on my positive experience with them. For more information, please read my Disclaimer.
Save this post on Pinterest for future reference.
10 Things To Include In Weekly Email Newsletters
It doesn’t matter whether you’re using Mailerlite, Convertkit or any other email marketing platform.
At the core, after your awesome welcome email series, the quality of your newsletter content is what’s important to your readers.
Before we jump into what to include in weekly newsletters, there’s one key consideration.
Every newsletter you send should have one key topic theme that is helpful to your readers.
Just like well-written blog posts, helpful newsletters that solve a problem are the best.
Nobody cares what you did this weekend as much as what’s in it for them.
So, with that in mind, I hope you’re writing newsletters that have some core value to your readers.
1. Helpful Content Via Links To New And Older Blog Posts
Drive traffic to your blog posts!
Whether it’s through links (with anchor text) in the body of your newsletter, or a section after it, sharing your new and older blog posts is a great way to boost blog traffic.
As I mentioned, when your newsletter is on a specific topic, share a few helpful blog posts that help you illustrate your points or expand on them
It’s better yet when you have timely seasonal older content that gets a fresh boost.
I have a specific section in my newsletter reserved for two “recent” or “relevant blog posts”. If your email platform allows, include images to attract interest in the posts.
This is what mine looks like:
You most likely acquired your subscribers through some sort of free offer – lead magnet.
But what if you create something new that they would find useful?
Share your new offers with your existing subscribers.
Give your subscribers some love. They’ll appreciate that you’re sharing something of value with them.
This is one of the best email newsletter ideas: solve a problem for your readers.
Give them a quick win they can implement.
Or give them inspiration to start thinking differently which will lead them to their solution.
Tap into the frustration you know your audience is dealing with and give them answers with tips and tricks.
This is the best time to share your stories and experiences and what’s been working for you. Share anything new that you’ve learned.
When you provide value for their inbox, you’ll stand out and have them sticking around for the long run.
PRO TIP: Keep your emails short and sweet, to the point and in an easy-to-read font. Bullet lists are great for newsletters. I tend to unsubscribe from long, wordy email newsletters. I’m sure many others do too!
4. Promote Affiliate Links
If your newsletter is sharing tips for solving a problem that includes a product or service, it’s a bonus if it’s an affiliate product.
I love to learn from other bloggers and experts about helpful new products through their newsletters. They often share affiliate links that are associated with sales and deals.
When you add affiliate links in your newsletters you will need to include a disclosure. I usually add (an affiliate link) right after the link and have my disclosure statement nearby.
Your disclosure statement can be the same that you use in your blog posts with affiliate links.
Where is the best place to add your affiliate links in a newsletter? In the body of your email.
While you may have a list of best products near the bottom, try to include them in the body as most people won’t scroll all the way down.
5. Other Relevant Content & Articles
This newsletter idea goes contrary to what you may think you should be doing, but there’s a reason for it.
Go beyond your blog content and feature blog posts and articles from others that speak to trends, interesting information and solutions.
When you go beyond your own content, you provide a fuller offering to your newsletter subscribers.
They see you as invested in sharing helpful information and answers. This is all about positive personal branding.
6. Polls And Surveys
People LOVE to share their opinions. Give them an opportunity to do so.
The best is when you do a poll to see what topics interest them. This can help you determine what your content plans will be for the next few months to a year and beyond.
Many email newsletter platforms have built-in survey features like the one in Mailerlite, which I love to use:
PRO TIP: Keep your surveys short at 10 questions maximum. If you need to, use Survey Monkey or Google Forms to create them.
7. Mini Product Reviews
Doing a product review fits in nicely with affiliate links in the body of your email if the product has an affiliate program attached to it.
If you don’t want to do a full review post for a product, a great way to do one is in a newsletter.
Better yet, see if you can partner with the brand for a collaboration. If your email list is robust enough and niche audience the brand wants to reach, you can propose a full product review takeover.
I did a series of reviews in my newsletter in 2023 with RankIQ and found it to be highly successful. My readers learned about a new blogging tool and I monetized through sponsorship as well as affiliate links.
| RELATED: How To Create A Media Kit For Pitching Brand Collaborations
8. Interview Another Blogger Or Niche Expert
One of the smartest email newsletter ideas for bloggers is to interview other bloggers or experts in the same or similar niche.
Not only do you grow your blogging network, but you also introduce your readers to new sources of expertise and knowledge.
Once again, you’re becoming a resource hub for information, which your readers will value.
9. Use Visuals To Illustrate Your Points
Let’s face it, text-based email newsletters can be extremely boring.
Add some pizzazz with visuals: infographics, photos, and perhaps even a link to a video.
GIFs that illustrate a point or mood that you’re sharing are fun and a nice way to break up long pieces of text.
The funny thing is for a while I found many sharing GIFs from Schitt’s Creek like this one:
Email newsletters can be fun and show your personality, which is my next point.
10. A Dose Of You & Your Personality
The final tip in this list of email newsletter ideas is about you.
While you can certainly view newsletters as micro-blogging, it’s also an opportunity to be a bit more conversational with your tone of voice.
Newsletters are a great way to build your personal brand.
This is how people learn more about you, what you believe and whether you align with their interests and needs.
I can’t tell you how many times I’ve had clients come to me via my newsletter.
Newsletters when done right are a way to nurture leads.
You nurture them not only through the value you provide but also by giving them an idea of who YOU are.
This is most important when you’re coaching or providing other services.
Share a bit of your personal life and what you think, and be creative in how you write. Make it sound like you’re speaking with a friend.
How Often Should You Send A Newsletter?
I like to get a newsletter from people once a week. This keeps them top-of-mind and doesn’t overwhelm my inbox.
When I see too many daily emails from a niche expert, I find it annoying – especially when the majority of the time they are trying to sell something.
Use your email newsletter wisely.
Yes – there will be times when you will need to send more than one email in a week.
For example, when I’m launching a new product, or promoting a bundle I’m participating in, I’ll make sure to alert my subscribers that they can expect more emails from me.
Get Started On Nurturing Your Readers
I hope that these email newsletter ideas for bloggers have inspired you to rework yours.
There are many more ways you can engage your readers with your newsletters. However, if you’re just beginning, these are the core ways to nurture your readers into potential customers.
Have fun and enjoy creating one more piece of content that helps you build your blog!
QUESTION: Which of these email newsletter ideas do you like the best?
